Amity Online MBA in Marketing and Sales Management: Complete Course Review, Fees, Eligibility, Syllabus & Career Scope
The Amity Online MBA in Marketing and Sales Management is a two-year postgraduate management program designed for students and working professionals who want to build careers in marketing, sales, business development, brand management, customer relationship management, retail, distribution, market research, and revenue growth. This specialization focuses on how companies understand customers, promote products, build brands, manage sales teams, and achieve business targets.
Marketing and sales are two of the most important functions in every business. Marketing creates demand, brand visibility, and customer interest, while sales converts that demand into revenue. This online MBA specialization helps learners understand both sides of business growth through management concepts, consumer behaviour, sales planning, distribution strategy, digital marketing basics, brand positioning, negotiation, and customer management.
Amity Online MBA in Marketing and Sales Management is suitable for learners who want careers in sales, marketing, brand management, business development, retail, key account management, distribution, customer success, and revenue strategy. It is a good choice for graduates, working professionals, entrepreneurs, and career switchers interested in business growth roles.
About Amity Online MBA in Marketing and Sales Management
This program is designed to help students understand how businesses attract customers, promote offerings, develop market strategies, build sales pipelines, manage teams, and create long-term customer relationships. It covers both strategic marketing and practical sales management, making it useful for learners who want to work in revenue-focused roles.
The course also provides a strong foundation in business management. Students study subjects related to leadership, finance, operations, HR, business research, marketing management, consumer behaviour, sales strategy, retail management, digital marketing, and brand management. Since the program is delivered online, learners can study from anywhere without leaving their job or business.
About Amity University Online
Amity University Online offers undergraduate, postgraduate, diploma, and certificate programs in online mode across fields such as management, commerce, computer applications, IT, arts, media, humanities, and emerging technology. Its online learning model is designed for students and professionals who want flexible access to higher education.
Students can access online lectures, recorded sessions, assignments, study resources, academic updates, and examination-related information through the Learning Management System. Before admission, students should verify the latest recognition details through the UGC official website.
Course Highlights
| Course Name | Online MBA in Marketing and Sales Management |
| University | Amity University Online |
| Course Level | Postgraduate Degree |
| Duration | 2 Years |
| Mode of Learning | Online |
| Specialization | Marketing and Sales Management |
| Suitable For | Graduates, sales professionals, marketing executives, entrepreneurs, business development professionals, and career switchers |
| Key Areas Covered | Marketing strategy, sales management, consumer behaviour, brand management, retail, distribution, business development, CRM, and digital marketing basics |
Updated Fee Structure
The updated fee structure for Amity Online MBA in Marketing and Sales Management includes one-time payment, annual payment, semester-wise payment, and no-cost EMI options. Students can choose a payment option according to their budget and admission preference.
| Payment Option | Updated Fee | Previous/Standard Fee | Effective Total Fee |
|---|---|---|---|
| One-Time Payment | ₹2,07,000 | ₹2,25,000 | ₹2,07,000 |
| Annual Fee | ₹1,06,880 per year | ₹1,12,500 per year | ₹2,13,750 |
| Per Semester Fee | ₹56,300 per semester | Not specified | ₹2,25,000 |
| 24 Months No-Cost EMI | ₹8,906 per month | ₹9,375 per month | ₹2,13,750 |
The updated fee details are based on the provided fee structure. Fees, discounts, EMI benefits, scholarship offers, and payment terms may change as per university policy and admission cycle. Students can estimate monthly payments using the EMI Calculator and explore possible fee benefits through the CareerHike Scholarship.
Who Should Choose This Program?
This specialization is ideal for learners who want to build careers in customer-facing, revenue-generating, and market-growth roles. It is also suitable for entrepreneurs who want to understand how to sell products, build brands, manage customers, and grow market share.
- Graduates who want a career in marketing, sales, or business development.
- Working professionals who want to move into managerial roles in sales or marketing.
- Entrepreneurs who want to improve customer acquisition and business growth.
- Sales executives who want to move into sales management or key account management.
- Marketing professionals who want to strengthen strategy, branding, and customer management skills.
- Career switchers who want to enter business growth, retail, or customer-facing roles.
Eligibility Criteria
To apply for the Amity Online MBA in Marketing and Sales Management, students generally need a bachelor’s degree from a recognized university. Work experience is not mandatory in most cases, but prior exposure to sales, marketing, business operations, or customer management can be helpful.
| Minimum Qualification | Bachelor’s degree from a recognized university |
| Preferred Background | Marketing, business, commerce, management, communication, sales, or any graduate stream |
| Work Experience | Not mandatory, but useful for working professionals |
| Best Suited For | Marketing aspirants, sales executives, business development professionals, entrepreneurs, and career switchers |
Key Benefits of Amity Online MBA in Marketing and Sales Management
- Flexible Online Learning: Students can study from anywhere without leaving their job or business.
- Business Growth Focus: The specialization focuses on marketing strategy, sales planning, branding, and revenue growth.
- Useful Across Industries: Every sector needs marketing and sales professionals to grow customers and revenue.
- Career-Relevant Curriculum: Students learn consumer behaviour, CRM, sales management, distribution, retail, and brand strategy.
- Suitable for Entrepreneurs: Business owners can learn how to sell better, position products, and manage customers.
- Multiple Payment Options: Students can choose from one-time, annual, semester-wise, and EMI options.
- Leadership Development: The program helps learners prepare for sales leadership, marketing management, and business development roles.
Detailed Syllabus
The syllabus of an online MBA in Marketing and Sales Management usually includes core management subjects in the first year and specialization-focused subjects in the later semesters. The exact subject names may vary depending on the latest university curriculum.
| Semester | Major Areas of Study |
|---|---|
| Semester 1 | Management Principles, Managerial Economics, Accounting for Managers, Business Communication, Organizational Behaviour |
| Semester 2 | Marketing Management, Human Resource Management, Financial Management, Operations Management, Business Research Methods |
| Semester 3 | Consumer Behaviour, Sales and Distribution Management, Brand Management, Retail Management, Customer Relationship Management |
| Semester 4 | Strategic Marketing, Digital Marketing Basics, Key Account Management, Business Development Strategy, Project Work or Dissertation |
Skills You Can Develop
This program helps students develop strategic, communication, analytical, and customer-facing business skills. These skills are useful across FMCG, retail, banking, real estate, IT services, education, healthcare, e-commerce, manufacturing, and startup sectors.
- Marketing strategy and market planning
- Sales management and target planning
- Customer relationship management
- Brand positioning and brand communication
- Negotiation and persuasion skills
- Business development and lead generation
- Retail and distribution management
- Consumer behaviour analysis
- Key account management
- Presentation and business communication
- Team management and leadership
Career Scope After MBA in Marketing and Sales Management
Marketing and sales professionals are needed in almost every industry. After completing this specialization, students can explore opportunities in sales teams, marketing departments, digital teams, retail companies, FMCG companies, financial services, IT companies, startups, real estate firms, e-commerce businesses, and consulting organizations.
| Career Role | Work Area |
|---|---|
| Sales Manager | Sales planning, target achievement, team handling, revenue growth |
| Marketing Manager | Marketing strategy, campaign planning, brand growth, customer acquisition |
| Business Development Manager | Lead generation, partnerships, market expansion, client acquisition |
| Brand Manager | Brand positioning, communication strategy, product branding, market perception |
| Key Account Manager | Client relationships, enterprise accounts, revenue retention, account growth |
| Retail Manager | Store operations, retail sales, customer experience, inventory coordination |
| Customer Relationship Manager | Customer retention, service quality, loyalty programs, customer communication |
Expected Salary After This Program
Salary after an MBA in Marketing and Sales Management depends on experience, industry, location, communication skills, sales performance, business development ability, and company type. Professionals with strong sales results and customer management skills may grow faster in this field.
| Job Role | Approximate Salary Range |
|---|---|
| Sales Executive / Sales Officer | ₹3.0 LPA – ₹6.0 LPA |
| Business Development Executive | ₹3.5 LPA – ₹7.0 LPA |
| Marketing Manager | ₹5.0 LPA – ₹12.0 LPA |
| Sales Manager | ₹5.0 LPA – ₹14.0 LPA |
| Brand Manager | ₹6.0 LPA – ₹15.0 LPA |
| Key Account Manager | ₹6.0 LPA – ₹16.0 LPA |
Admission Process
The admission process for Amity Online MBA in Marketing and Sales Management is generally completed online. Students need to select the program, fill out the application form, upload required documents, select a payment option, pay the applicable fee, and wait for verification and enrollment confirmation.
- Select the Online MBA in Marketing and Sales Management program.
- Fill in the online application form with personal, academic, and contact details.
- Upload required documents such as graduation marksheets, ID proof, photograph, and other academic certificates.
- Select a suitable fee payment option such as one-time, annual, semester-wise, or EMI plan.
- Pay the applicable fee as per the selected payment plan.
- Wait for document verification and admission confirmation.
- After enrollment, access the LMS and begin online classes.
Compare With Other Online Universities
Before applying, students should compare online universities based on approval, fees, specialization, LMS quality, examination pattern, student support, and career assistance.
| Online University | Explore Details |
|---|---|
| Amity University Online | View Amity University Online |
| Online Manipal | View Online Manipal |
| Jain University Online | View Jain University Online |
| Chandigarh University Online | View Chandigarh University Online |
| Lovely Professional University Online | View LPU Online |
| NMIMS CDOE | View NMIMS CDOE |
Useful Student Tools
| Tool | Purpose | Link |
|---|---|---|
| CareerHike Scholarship | Helps students explore scholarship opportunities and reduce education cost. | Apply for Scholarship |
| EMI Calculator | Helps students estimate monthly EMI before choosing a fee plan. | Calculate EMI |
| Find Your Specialization | Helps learners choose a suitable online MBA specialization. | Find Specialization |
Is Amity Online MBA in Marketing and Sales Management Worth It?
Yes, Amity Online MBA in Marketing and Sales Management can be worth it for learners who want a flexible management degree with strong relevance in sales, marketing, branding, and business development. It is useful for students, working professionals, entrepreneurs, and career switchers who want revenue-focused business roles.
However, marketing and sales careers depend heavily on practical skills and performance. Students should build real-world experience through internships, sales projects, market research, customer interaction, digital campaigns, and communication practice. A degree provides academic value, while practical performance creates career growth.
Things to Consider Before Admission
- Verify the latest approval status from the UGC website.
- Check the latest fee, scholarship, EMI, and refund policy before admission.
- Confirm eligibility based on your graduation background.
- Review the latest syllabus and marketing-sales specialization subjects.
- Build practical skills in communication, negotiation, CRM, market research, sales planning, and digital marketing.
- Compare universities before making a final admission decision.
Final Verdict: Amity Online MBA in Marketing and Sales Management is a suitable choice for learners who want a flexible MBA with strong business-growth relevance. It is useful for sales professionals, marketing aspirants, entrepreneurs, business development executives, and career switchers. For better career outcomes, students should combine the degree with real sales exposure, marketing projects, communication skills, CRM knowledge, customer handling, and performance-driven work experience.
Frequently Asked Questions
1. What is Amity Online MBA in Marketing and Sales Management?
It is a two-year online MBA specialization focused on marketing strategy, sales management, consumer behaviour, brand management, customer relationship management, distribution, and business growth.
2. What is the updated one-time fee for this program?
The updated one-time payment fee is ₹2,07,000 as per the provided fee structure.
3. What is the semester-wise fee?
The per semester fee is ₹56,300, with an effective total fee of ₹2,25,000 if paid semester-wise.
4. Who can apply for this course?
Graduates from a recognized university can apply. Students from any stream can apply if they meet the university’s current eligibility criteria.
5. What jobs can I get after MBA in Marketing and Sales Management?
Graduates can explore roles such as sales manager, marketing manager, business development manager, brand manager, key account manager, retail manager, and customer relationship manager.
6. Is marketing and sales a good career option?
Yes, marketing and sales is a strong career option because every business needs professionals who can attract customers, grow revenue, manage accounts, build brands, and expand markets.
7. How do I choose the right MBA specialization?
Students can use the Find Your Specialization tool to explore suitable MBA specialization options.