01
MBA CORE
Semester I
- Managerial Economics
- Quantitative Methods for Management
- Accounting for Managers
- Legal Aspects of Business
- Management Concepts & Organisational Behaviour
- Business Environment
- Business Communication
CareerHike Course Guide
VGU Online MBA in Digital Marketing
The MBA core plus 6 digital marketing courses - digital marketing foundations, sem, web analytics, and more.
LevelPG ModeOnline Duration2 years Fees₹1,50,000
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Course Overview
VGU Online MBA in Digital MarketingCourse Overview
EligibilityAny bachelor's degree, any discipline, from any recognised university
The Online MBA in Digital Marketing from Vivekananda Global University (VGU) is a two-year postgraduate management programme designed for learners who want to combine business management knowledge with modern digital marketing skills.
The programme focuses on digital marketing strategy, search engine optimisation (SEO), search engine marketing (SEM), social media marketing, web analytics, campaign optimisation and website planning. It is designed to help students understand how businesses attract online audiences, improve brand visibility, generate leads and measure marketing performance.
PROGRAMME DURATION
2 Years
4 semesters · Postgraduate degree
SPECIALISATION FOCUS
Digital Marketing
SEO, SEM, social media and analytics
MODE OF LEARNING
Online Learning
Study remotely
What You Will Learn
VGU's official programme page describes the degree as an MBA core curriculum combined with six digital marketing courses. Learners explore areas such as:
✓
Digital Marketing Strategy
Plan digital campaigns and select suitable marketing channels.
✓
Search Engine Optimisation (SEO)
Understand keyword research, on-page optimisation and website visibility.
✓
Search Engine Marketing (SEM)
Learn paid search advertising, bidding, ad copy and campaign optimisation.
✓
Social Media Marketing
Plan content calendars, manage online communities and support paid social campaigns.
✓
Web Analytics
Analyse website traffic, user behaviour, conversion funnels and campaign performance.
✓
Website Planning
Understand website structure, landing pages and user experience fundamentals.
Tools & Practical Exposure
The programme page names tools and platforms such as Google Ads, Google Analytics, Advanced Excel, Hootsuite, Mailchimp, WordPress and Power BI. The specific tools covered in practice depend on the learning activities and course delivery, so confirm the current details with the university before enrolment.
CAREER-FOCUSED LEARNING
Combine management knowledge with digital marketing skills
Learning campaign planning, search marketing, social media, content and analytics alongside core MBA subjects can help students connect marketing execution with budgeting, planning and business strategy.
Career Opportunities After MBA in Digital Marketing
Graduates may explore opportunities in digital advertising, search marketing, social media, content strategy, website analytics and campaign management. The roles available to each graduate will depend on their skills, experience and employer requirements.
Digital Marketing Executive
SEO Executive
SEM Executive
Social Media Executive
Web Analytics Analyst
Content Marketing Executive
Digital Campaign Manager
Website Coordinator
Career roles are potential options, not guaranteed placements. Review the latest official VGU programme page for current curriculum, admission eligibility, fees and other programme-specific terms.
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SKILLS YOU'LL BUILD
Skills
PROGRAMME FOCUS
Digital Marketing
2 Years PG Degree · 4 Semesters
CORE COMPETENCIES BUILT
- Digital marketing strategy
- Channel selection
- Keyword research
- On-page optimisation
- Paid search advertising
- Bidding & ad copy
- Campaign optimisation
- Content calendars
- Community management
- Paid social campaigns
- Traffic analysis
- Conversion funnels
- Content marketing
- Campaign measurement
- Website structure
- Landing pages
- UX fundamentals
TOOLS NAMED ON THE PROGRAMME PAGE
- Google Ads
- Google Analytics
- Advanced Excel
- Hootsuite
- Mailchimp
- WordPress
- Power BI
The specific tools covered in practice depend on the learning activities and course delivery.
Skills and tools listed are indicative of the programme topics shown. Refer to the latest official VGU curriculum for confirmed subjects and software.
BEFORE YOU READ FURTHER
Who can apply?
Graduates holding a bachelor's degree from a UGC-recognised university can explore the VGU Online MBA in Digital Marketing. The official programme page states that applicants from different academic backgrounds can apply and that no entrance examination is required.
BUILT FOR YOU IF YOU ARE:
- A graduate from BBA, B.Com, BA, B.Sc., BCA or another recognised bachelor's degree programme
- A fresh graduate interested in digital marketing, advertising or online business
- A working professional seeking career advancement or a change in specialisation
- A sales or marketing professional who wants to strengthen your digital skills
- An entrepreneur or business owner interested in online promotion and customer acquisition
- A professional looking to move into SEO, paid advertising, social media or web analytics
Basic eligibility: A bachelor's degree from a UGC-recognised university, subject to VGU's current admission requirements. Confirm the latest eligibility criteria and admission dates with the university.
CAREER OPPORTUNITIES
Job Roles
Explore potential career paths after completing the VGU Online MBA in Digital Marketing.
Graduates may explore opportunities in digital advertising, search marketing, social media, content strategy, website analytics and campaign management. Career opportunities depend on individual skills, practical experience, qualifications and employer requirements.
Industries to Explore
Digital marketing skills are used across many sectors. The areas below are examples of where graduates may look for opportunities, not confirmed VGU placement partners.
Digital Marketing Agencies
Advertising
E-commerce
Technology
Retail
Online Business
Entrepreneurship & Freelancing
Popular Job Roles After MBA in Digital Marketing
Explore roles related to digital advertising, search, social media, content and analytics. Responsibilities and eligibility criteria vary by employer and position.
| Job Role | Key Work Area |
|---|---|
Digital Marketing Executive
Plan and manage digital campaigns across online channels
| Digital Campaigns |
SEO Executive
Improve website visibility through keyword research and optimisation
| Search Engine Optimisation |
SEM Executive
Manage paid search advertising, bidding and ad performance
| Paid Search |
Social Media Executive
Plan content calendars and manage audience engagement
| Social Media |
Web Analytics Analyst
Analyse website traffic, user behaviour and conversions
| Web Analytics |
Content Marketing Executive
Create content strategies to attract and engage audiences
| Content Marketing |
Performance Marketing Executive
Optimise paid campaigns against leads, conversions and cost targets
| Performance Marketing |
Digital Campaign Manager
Coordinate campaign budgets, channels, schedules and reporting
| Campaign Management |
Website Coordinator
Support website structure, landing pages and content updates
| Website Management |
Email Marketing Executive
Plan email campaigns and measure engagement and conversions
| Email Marketing |
Career disclaimer: VGU lists career pathways including Digital Marketing Executive, SEM Executive, Web Analyst, Social Media Executive, SEO Executive and Website Coordinator. These are potential career options, not guaranteed placements.
PROGRAM STRUCTURE
Syllabus/Curriculum
The Online MBA in Digital Marketing combines general MBA subjects with digital marketing specialisation courses. The current official page publishes the core curriculum for the first two semesters. Semesters III and IV cover the specialisation electives and project or other academic requirements, as prescribed by the university.
4 Semesters
Two-year postgraduate programme
MBA Core Curriculum
Management, finance, HR and operations
6 Digital Marketing Courses
SEO, SEM, social, analytics and more
Semester-wise Subjects
Core MBA subjects followed by digital marketing specialisation courses.
02
MBA CORE
Semester II
- Human Resource Management
- Financial Management
- Marketing Management
- Research Methodology
- Management Information System
- International Business Management
- Operations & Production Management
- Innovation & Design Thinking / Digital Marketing
03
SPECIALISATION
Semester III
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Web Analytics
- Digital Strategy
04
SPECIALISATION & PROJECT
Semester IV
- Remaining Digital Marketing Specialisation Electives
- Website Planning
- Project / Other Academic Requirements, as prescribed by the university
Apply digital marketing and management concepts to practical business problems.
Curriculum note: Semesters I and II reflect the core curriculum published on the official page. The six digital marketing courses include digital marketing foundations, SEM, web analytics, SEO, social media strategy and website planning; the allocation shown for Semesters III and IV is indicative. Check the latest VGU programme page for the complete specialisation syllabus and semester allocation.
WHY DIGITAL MARKETING
Why choose Digital Marketing
Digital marketing is a valuable specialisation for learners who want to understand how businesses reach online audiences, improve brand visibility and measure campaign performance.
Digital-First Business Skills
Understand how businesses promote products and services online.
Practical Campaign Knowledge
Learn about SEO, paid advertising, social media and analytics.
Measurable Results
Use traffic, engagement, leads and conversions to evaluate marketing activities.
Multiple Career Pathways
Explore opportunities in agencies, e-commerce, technology, retail and other industries.
Entrepreneurial Relevance
Apply digital marketing techniques to your own business or freelance projects.
Management Perspective
Combine marketing execution with budgeting, planning and business strategy.
Flexible Study Format
Pursue a postgraduate degree online while managing work and personal responsibilities.
LEARNING MODEL
Learning Module
The programme's digital marketing learning can be organised into the following broad modules, studied alongside the MBA core curriculum through online learning.
PROGRAMME STRUCTURE
2 years · 4 semesters
Semester-based postgraduate programme delivered online.
SPECIALISATION
6 digital marketing courses
Combined with the MBA core curriculum, as described on the official programme page.
TOOLS NAMED
Google Ads, Analytics & more
Advanced Excel, Hootsuite, Mailchimp, WordPress and Power BI are also named.
1. Digital Marketing Foundations
Digital channels, customer journeys, campaign objectives and channel selection.
2. Search Engine Optimisation (SEO)
Keyword research, on-page optimisation, website structure and organic visibility.
3. Search Engine Marketing (SEM)
Paid search, bidding, ad copy, campaign setup and performance optimisation.
4. Social Media Marketing
Content calendars, audience engagement, social strategy and paid social campaigns.
5. Web Analytics
Website traffic, conversion funnels, user behaviour, attribution and reporting.
6. Content and Email Marketing
Content planning, audience targeting, email campaigns and engagement measurement.
7. Website Planning
Site structure, landing pages, content organisation and user experience fundamentals.
Note: VGU names tools such as Google Ads, Google Analytics, Advanced Excel, Hootsuite, Mailchimp, WordPress and Power BI on its programme page. Actual practical activities depend on the course delivery and available learning resources.
Examination Pattern
VGU's Online MBA follows a semester-based structure with online learning resources and prescribed academic assessments.
Minimum participation before end-semester exams 75%
Examination fee (Indian students) ₹1,500 / semester
The exact assessment weightage, exam format, passing marks and schedule should be confirmed with VGU before admission.
Graded assignments
Assignments and other coursework. Each subject includes at least one mandatory graded assignment.
Every semester
Conducted according to the university's examination rules.
Minimum 75%
UGC regulations require online learners to complete at least 75% participation in programme activities before appearing for end-semester exams.
As prescribed
Students must meet the prescribed passing requirements for continuous evaluation and end-semester examinations, as stated in VGU's FAQ.
Examination fee
The listed examination fee for Indian students is ₹1,500 per semester.
Before admission
Confirm the exact assessment weightage, exam format, passing marks and schedule with VGU.
Approvals
Explore the approvals and accreditation associated with Vivekananda Global University's online degrees, along with the official links to verify them.
ACCREDITATIONS & APPROVALS
UGC-entitled online degrees
NAAC A+ accredited university
AICTE-approved programmes mentioned
Confirm approval for your admission session
OFFICIAL VERIFICATION LINKS
VGU Online MBA in Digital Marketing
UGC Distance Education Bureau
University Grants Commission
Verify before you enrol
Important: VGU's official online MBA website describes its online degrees as UGC-entitled and the university as NAAC A+ accredited. The site also mentions AICTE-approved programmes; confirm the specific approval applicable to the Online MBA in Digital Marketing for your admission session.
Fee Structure
The current VGU Online MBA website publishes the following fee structure for Indian nationals. The same fee structure is advertised across the MBA specialisations.
ⓘ TOTAL PROGRAMME FEE (PUBLISHED AMOUNT)
₹1,50,000
Indian nationals
₹37,500
Per semester
ADVERTISED EMI FROM
₹6,250/month
Per semester
₹37,500 Indian nationals4 semesters · ₹1,50,000 total programme fee
Per year
₹67,500 Indian nationalsAnnual payment option with an advertised 10% concession
One-time payment
₹1,27,500 Indian nationalsOne-time payment with an advertised 15% concession
Registration fee: ₹1,000, non-refundable.
Examination fee: ₹1,500 per semester.
Advertised EMI: From ₹6,250 per month, subject to VGU's terms and any financing-provider charges.
The same fee structure is advertised across VGU's Online MBA specialisations.
Fee note: The concessions and EMI options are subject to VGU's terms. Confirm the final payable amount, examination charges, payment schedule and any financing-provider charges before enrolling.
Placement Assistance
VGU advertises career support services to help learners prepare for employment opportunities in SEO, paid advertising, social media, content marketing, web analytics and digital campaign management.
Resume writing workshop
Resume-writing workshops and CV review to help you present your education, skills and experience clearly.
Interview preparation
Interview preparation and mock interview rounds to practise answering common questions.
Soft skills training
Soft-skills and communication training to build confidence in professional interactions.
Internships and placement drives
Opportunities to participate in internships and campus or virtual placement drives, subject to eligibility and availability.
Six-month premium learning access
Six months of access to either Coursera Premium or LinkedIn Learning Premium.
Three free certificates
Certificates in Communication, Personality Development and AI Skills, as advertised by VGU.
Premium learning access and certificates are subject to the applicable platform and programme terms. Confirm the available options with the university.
Important: Placement assistance does not guarantee a job, internship or particular salary. Employment outcomes depend on individual skills, qualifications, experience and market opportunities.
YOUR JOURNEY STARTS HERE
Admission Process
Seven simple online steps to begin your VGU Online MBA in Digital Marketing journey.
01
Visit the Official Website
Open the VGU Online MBA in Digital Marketing page.
Start here
02
Apply Online
Complete the application form with your personal and academic details.
Online form
03
Upload Documents
Submit the required academic certificates and identity documents.
Scanned copies
04
Document Verification
The university reviews your application and supporting documents.
As per verification
05
Pay the Fees
Choose an available payment plan and complete the payment.
After verification
06
Receive Enrolment Confirmation
Follow the instructions for student registration and LMS access.
After payment
07
Start Learning
Access the online learning platform and follow the academic calendar.
As per academic calendarNote: VGU advertises admission without an entrance examination or campus visit. Confirm current eligibility requirements and admission dates with the university.
ADMISSION CHECKLIST
Required Documents
Prepare clear scanned copies of the following documents before applying.
Class 10 Marksheet & Passing Certificate
Clear scanned copy
Class 12 Marksheet & Passing Certificate
Clear scanned copy
Bachelor's Degree Certificate
Degree certificate or provisional certificate
Bachelor's Degree Marksheets
Semester-wise or consolidated marksheets
Government-Issued Photo ID
Aadhaar, PAN with photograph, Passport or Driving Licence
Recent Passport-Size Photograph
Clear, recent photograph
Address Proof
IF REQUESTEDSubmit only if the university asks for it
Category Certificate
IF APPLICABLEOnly if claiming a reserved category
Additional Documents
AS REQUESTEDAny other documents requested by the university
Tip: VGU lists academic records, government ID and a photograph among its online admission requirements. Ensure that your name and academic details match across your application and documents.
STUDENT GUIDELINES
UGC Refund Policy
VGU's published online-programme cancellation and refund policy lists the following schedule. The applicable refund depends on the timing of your cancellation request in relation to the formally applicable batch-closure date.
1. VGU Cancellation & Refund Schedule
| 15 days or more before batch closure | 100% refund, as listed in VGU policy |
|---|---|
| Less than 15 days before batch closure | 90% refund, as listed in VGU policy |
| Less than 15 days after batch closure | 80% refund, as listed in VGU policy |
| More than 15 days but less than 30 days after batch closure | 50% refund, as listed in VGU policy |
| More than 30 days after batch closure | Nil |
Important: The policy refers to the formally applicable batch-closure date.
Check the version that applies to your admission batch and confirm any deductions in writing
before paying.
Official documents: VGU Cancellation & Refund Policy (PDF) · UGC Fee Refund Policy (PDF)
Official documents: VGU Cancellation & Refund Policy (PDF) · UGC Fee Refund Policy (PDF)
2. Before You Request a Refund
- Read the official VGU cancellation and refund policy.
- Check the current UGC regulations.
- Submit the prescribed cancellation form and keep a copy of your request.
- Ask VGU to confirm the refund amount and expected processing timeline.
- If you enrol through EMI, check the separate financing-provider cancellation and foreclosure charges as well.
Note: The refund amount may depend on the applicable policy, payment method
and admission timeline. Do not assume that every fee component is refundable.
Visit the University Grants Commission website
for official notices and information.
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Let’s clear up some doubts
1. What is the VGU Online MBA in Digital Management?
The programme would focus on applying digital technologies and management strategies to business operations, innovation, and decision-making. However, VGU's current official online MBA listing does not show a separate specialisation named Digital Management. It lists Digital Marketing, IT Management, and Business Analytics as related options.
2. What is the duration of the VGU Online MBA in Digital Management?
VGU's standard online MBA programme has a duration of 2 years, divided into four semesters.
3. What is the total fee for the VGU Online MBA?
The published fee for VGU's standard online MBA for Indian students is ₹1,50,000 for two years, excluding applicable additional charges.
Semester fee: ₹37,500
Annual payment option: ₹67,500 per year with the published concession
One-time payment option: ₹1,27,500 with the published concession
Registration fee: ₹1,000
Examination fee: ₹1,500 per semester
Confirm the latest fee structure with the university before applying.
4. What is the eligibility criteria for the VGU Online MBA?
Applicants generally need a bachelor's degree from a recognised university. VGU's current online MBA page states that graduates from any discipline can apply without an entrance exam, subject to the applicable admission requirements.
5. Is an entrance exam required for admission?
No entrance exam is required for VGU's published online MBA programme. Students can apply online, submit their academic documents, complete verification, and pay the applicable fees.
6. What subjects are covered in Digital Management?
A digital management curriculum may include the following topics:
Digital Business Strategy
Digital Transformation
Business Analytics
Information Systems Management
Digital Innovation and Design Thinking
Project Management
Data-Driven Decision-Making
Technology and Operations Management
These are illustrative subject areas, not a verified list of courses for a distinct VGU Digital Management specialisation.
7. Is the VGU Online MBA suitable for working professionals?
Yes. VGU's online MBA is designed to accommodate working professionals through live classes, recorded lectures, and online learning materials. Students should check the timetable and study commitments for their chosen specialisation.
8. Is the VGU Online MBA degree recognised?
VGU describes its online MBA as a UGC-entitled degree and identifies the university as NAAC A+ accredited. Applicants should verify the programme's current entitlement for their intended admission session.
9. What career opportunities are available after an MBA focused on Digital Management?
Depending on the curriculum and the student's skills, potential career paths include:
Digital Transformation Executive
Business Analyst
Digital Project Coordinator
IT Project Manager
Business Operations Analyst
Digital Strategy Associate
Technology Management Consultant
Specific job eligibility depends on prior experience, technical knowledge, and employer requirements.
10. How can students apply for the VGU Online MBA?
Students can generally follow these steps:
Visit the official VGU Online website.
Choose the relevant MBA specialisation.
Complete the online application form.
Upload the required academic and identity documents.
Complete document verification and pay the applicable fees.
Receive enrolment confirmation and access the learning platform.