Business Fundamentals
Understand management principles, business accounting, entrepreneurship, business law and communication.
CareerHike Course Guide
VGU Online BBA in Digital Marketing
The BBA core plus 10 digital marketing courses - introduction to web design, digital marketing foundations, advertising, and more.
LevelUG ModeOnline Duration3 years Fees₹1,32,000
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Course Overview
VGU Online BBA in Digital MarketingCourse Overview
EligibilityA pass at 10+2, in any stream, from any recognised board
The VGU Online BBA in Digital Marketing is an undergraduate programme that combines business fundamentals with digital marketing concepts. It introduces learners to website design, digital marketing, advertising, search engine marketing, social media marketing, SEO, web analytics, content strategy and lead generation. The programme is designed for students interested in understanding how businesses attract, engage and reach customers through digital channels.
3 Years
Programme duration
Digital Marketing
Specialisation
6 Semesters
Undergraduate degree
PROGRAMME OVERVIEW
What Is VGU Online BBA in Digital Marketing?
This programme combines core business subjects with specialised digital marketing learning. Students begin with management, accounting, business law and communication, then explore digital channels and marketing techniques used by organisations to promote products, build brand awareness and generate customer enquiries.
The programme may suit students who want to develop a foundation in business administration while exploring careers related to online marketing, search engines, social media, website coordination and marketing analytics.
WHAT YOU'LL LEARN
Key Learning Areas
Website Design Foundations
Explore the fundamentals of website design and how websites support digital communication and customer experiences.
Digital Marketing & Advertising
Learn about digital marketing foundations, advertising, campaign planning and promotion across online channels.
SEO & Search Engine Marketing
Explore search engine optimisation, paid search advertising and ways businesses improve their online visibility.
Social Media & Content Marketing
Understand social media marketing, content planning and approaches to engaging audiences through digital platforms.
Web Analytics & Lead Generation
Explore website performance measurement, marketing data, lead generation and content-led customer acquisition.
IS THIS PROGRAMME FOR YOU?
Who Should Choose This Programme?
- Students who have completed Class 12 and want to pursue a business degree.
- Learners interested in digital marketing, online advertising and brand promotion.
- Students who want to understand SEO, social media, websites and marketing analytics.
- Aspiring entrepreneurs who want to learn how digital channels can support business growth.
- Learners looking for an online undergraduate programme in business administration.
CAREER OPPORTUNITIES
Career Paths After BBA in Digital Marketing
Depending on their skills, experience and employer requirements, graduates may explore entry-level opportunities in digital marketing and online business promotion.
Note: The programme is listed by VGU as a three-year, six-semester BBA with a Digital Marketing specialisation. Individual subjects, tools, delivery arrangements and career outcomes should be checked against the latest official programme information. Employment and placement are not guaranteed.
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SKILLS YOU'LL BUILD
Skills
PROGRAMME FOCUS
Digital Marketing
3 Years UG Degree
CORE COMPETENCIES BUILT
- Web design foundations
- Digital platforms
- User-focused experiences
- Campaign planning
- Search marketing
- Social media marketing
- Affiliate marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Web analytics
- Content marketing
- Lead generation
TOOLS NAMED IN THE CURRICULUM
- Advanced Excel
- Google Ads
- Google Analytics
- WordPress
- Power BI
- HTML
- CSS
Skills and tools shown are indicative of the programme's digital marketing learning areas. Confirm the latest official VGU curriculum for the current admission session before treating every item as a guaranteed course component.
BEFORE YOU READ FURTHER
Who can apply?
Candidates who have completed Class 12 from a recognised board can explore the VGU Online BBA programme. It is designed for students who want to build a foundation in business, management and entrepreneurship through flexible online learning.
BUILT FOR YOU IF YOU:
- You have completed 10+2 and want to pursue a business degree
- You want to understand management, marketing and finance
- You are working, between roles, or taking a break
- You are returning to education after a gap
- You want to develop practical business and decision-making skills
- You need a flexible learning format alongside other commitments
- You are considering further studies in management
- You need to study from outside a major city or from abroad, subject to admission rules
Admission reminder: Final eligibility, minimum marks and document requirements are subject to the latest official VGU Online BBA admission guidelines.
CAREER MAP
Career Map
Explore how digital marketing competencies connect to practical skills, relevant tools, and potential career opportunities.
| Competency | Skills You'll Build | Tools You'll Use | Roles It Opens |
|---|---|---|---|
| Digital foundations | Channel mix, campaign planning, budgeting | Advertising platforms | Digital Marketing Executive |
| Search engine marketing | Paid search, bidding, ad copy | Google Ads | SEM Executive |
| Web analytics | Traffic analysis, funnels, performance measurement | Google Analytics, Excel, Power BI | Web Analyst |
| Social media marketing | Content calendars, community engagement, paid social | Social media ad platforms | Social Media Executive |
| Search engine optimisation | Keyword research, on-page SEO, link building | SEO tools, analytics platforms | SEO Executive |
| Website planning | Site structure, user experience basics, landing pages | WordPress, HTML, CSS | Website Coordinator |
Career paths are indicative, not guaranteed outcomes. Actual roles depend on skills, practical experience, and employer requirements.
CAREER OPPORTUNITIES
Job Roles
An Online BBA in Digital Marketing can open up career opportunities based on your interests, skills, and electives. Graduates may explore roles across different industries or pursue further studies to expand their career options. The following are potential job roles and indicative average salary figures.
| Job Roles | Average Salary (in LPA) |
|---|---|
| Social Media Manager | INR 4.8 LPA |
| SEO Analyst | INR 5.2 LPA |
| Brand Manager | INR 15.3 LPA |
| Digital Marketing Manager | INR 8.4 LPA |
| Market Research Analyst | INR 5.3 LPA |
Salary figures are indicative and may vary according to experience, location, employer, skills, and market conditions. These roles and salaries are not guaranteed outcomes of the programme.
PROGRAMME STRUCTURE
Syllabus/Curriculum
The curriculum for the Online BBA from Vivekananda Global University Online is organised into six semesters. The subjects below follow the provided curriculum reference.
Semester 1
- Fundamentals of Management
- Business Accounting
- Business Law
- Entrepreneurship Development
- Business Communication
- Environmental Science
Semester 2
- Managerial Economics
- Statistics for Business Decisions
- Organizational Behavior
- Human Resource Management
- Principles of Marketing
- Business Analytics
Semester 3
- Macroeconomics for Managers
- Business Environment
- System Analysis and Design
- Business Ethics & Corporate Social Responsibility
- Business Policy and Strategic Management
Semester 4
- Business Research Methods
- Operations Research
- E-Commerce
- Cyber Crimes and Law
- International Business
Semester 5
- Quantitative Techniques
- Production and Operations Management
- Enterprise Resource Planning
- Total Quality Management
- Project Management
Semester 6
- Graduation Project
Note: Please confirm the latest official VGU Online BBA syllabus before making admission decisions, as subjects and semester structures may change.
WHY CHOOSE VGU DIGITAL MARKETING
Why Choose Digital Marketing?
Build a foundation in digital marketing, search engine optimisation, social media, online advertising, web analytics and content strategy through the VGU Online BBA in Digital Marketing.
Search Engine Optimisation
Understand keyword research, search visibility and SEO fundamentals to learn how websites can improve their presence in search results.
Social Media Marketing
Explore social media campaigns, content planning, audience engagement and digital communication across online platforms.
Online Advertising & SEM
Learn the fundamentals of paid search, online advertising, campaign planning and performance-focused digital promotion.
Web Analytics & Insights
Develop an understanding of website traffic, digital performance metrics and analytics to support informed marketing decisions.
Content & Affiliate Marketing
Explore content strategy, online communication, affiliate marketing and lead generation as part of the digital marketing process.
Flexible Online Learning
Study through an online learning format designed to help learners manage their studies alongside personal commitments. Check VGU's current schedule and learning arrangements before enrolling.
LEARNING MODEL
Learning Module
Learn through live sessions, self-paced study and interactive academic support designed to help you balance your education with other commitments.
LIVE SESSIONS
Late night & extended weekend
Weeknight sessions and weekend learning opportunities during academic terms.
SELF-PACED LMS
8–10 hours weekly
Access learning resources through the VGU Learning Platform on mobile and desktop.
COHORT & MENTOR
110–140 learners per batch
Mentor interaction and academic guidance throughout the programme.
Live and Recorded Classes
Attend scheduled online classes and revisit available recordings for revision.
Academic and Tech Support
Get assistance with learning activities and platform-related questions through available support channels.
Custom Learning Paths
Use the learning resources and study activities provided for your programme.
Peer Projects and Forums
Participate in collaborative learning and academic discussions where included in the programme.
Multilingual AI Lectures
Explore AI-assisted learning features where available through the university's learning platform.
Faculty Interaction
Engage with faculty through scheduled teaching sessions and academic activities.
Note: Weekly study hours, batch size, session schedules, mentor availability and learning-platform features should be confirmed with VGU for the current programme and intake.
Examination Pattern
Understand how your performance is assessed throughout the programme, including internal evaluation, examinations and available exam support.
Internal assessment 30%
End-term examination 70%
Assessment weightage shown is illustrative. Confirm the current evaluation scheme with VGU before admission.
30%
Ongoing evaluation through internal assessment activities, as prescribed by the university.
70%
End-of-term examinations conducted according to the university's examination schedule.
Check the latest format
Confirm the current online examination and proctoring arrangements with VGU.
Course-based grading
Review the applicable grading criteria and passing requirements in the official programme guidelines.
Before the exam
Review course materials, examination instructions and any practice resources provided by the university.
Student support
Contact the university's designated support team for clarification about exam schedules, instructions and procedures.
Approvals
Explore the accreditations, regulatory recognition and rankings associated with Vivekananda Global University.
ACCREDITATIONS & APPROVALS
UGC recognition for eligible online degrees
NAAC accreditation
AICTE approval, where applicable to the programme
Check programme-specific approvals before admission
RANKINGS & RECOGNITION
Careers360 Young University Rankings
Outlook-ICARE rankings
Times B-School recognition
DEI & SI rankings recognition
Important: Recognition and ranking details can vary by year, category and programme. Verify the latest official university disclosures and the relevant regulator's records before relying on a specific claim.
Fee Structure
Transparent online BBA course fees, with flexible payment options to help you plan your education.
ⓘ TOTAL PROGRAMME FEE (LIST PRICE)
₹1,32,000
Indian nationals
₹2,64,000
Foreign nationals
NO-COST EMI FROM
₹3,670/month
Per semester
₹22,000 Indian nationals₹44,000 for foreign nationals
Per year
₹39,600 Indian nationals₹79,200 for foreign nationals
One instalment
₹1,12,200 Indian nationals₹2,24,400 for foreign nationals
Registration fee: ₹1,000, non-refundable, charged once at enrolment (same for every nationality).
Examination fee: ₹1,500 per semester for Indian nationals and ₹3,000 per semester for foreign nationals.
No-cost EMI: From ₹3,670/month, spread across the programme duration. Confirm eligibility and terms with the admissions team.
Specialisation fees may vary. Confirm the final payable amount with the university before enrolment.
Fee note: The figures above are based on the supplied fee details. Verify the latest official fee schedule, discounts, examination charges and EMI terms with VGU before making a payment.
Placement Assistance
A degree proves you finished. These opportunities help you prepare for what comes next.
Six-month premium learning access
Access to Coursera Premium or LinkedIn Learning Premium, as applicable, activated once during the programme.
Interview preparation
Practise answering common interview questions through mock rounds and structured feedback you can review.
Internships and placement drives
Explore opportunities to participate in campus or virtual internships and placement drives, subject to eligibility and availability.
Resume writing workshop
Learn how to present your education, projects, experience and skills in a clear, professional CV.
Soft skills training
Build confidence in communication, presentations, workplace conduct and professional interactions.
Three additional certificates
Develop skills in communication, personality development and AI skills through the certificates described in the programme information.
Premium learning access is subject to the applicable platform and programme terms. Confirm the available subscription option with the university.
Important: Placement assistance does not guarantee a job, internship or specific salary. Outcomes depend on each learner's skills, qualifications, experience and market availability.
YOUR JOURNEY STARTS HERE
Admission Process
Four simple steps to begin your VGU Online BBA journey.
01
Apply Online
Fill out the application form with your details to get started.
5 min
02
Verify Documents
Upload the required academic documents for verification by the admissions team.
As per verification
03
Pay & Enrol
Complete the applicable fee payment and follow the university's enrolment instructions.
After verification
04
Start Learning
Access your learning platform and begin your studies after enrolment is confirmed.
As per academic schedule
ADMISSION CHECKLIST
Required Documents
Keep these documents ready to help complete your admission application.
10th Marksheet & Passing Certificate
Scanned PDF or image, both sides
12th Marksheet & Passing Certificate
Required for all admissions
Bachelor's Degree Marksheet & Certificate
For postgraduate admissions only
Government Photo ID
Aadhaar, PAN, Passport, or Driving License
Passport-Size Photograph
Recent, white background, JPG or PNG
Category Certificate
OPTIONALOnly if claiming reservation
STUDENT GUIDELINES
UGC Refund Policy
The University Grants Commission (UGC) provides guidelines for refunds of fees when students withdraw their admission from eligible higher education programmes. The applicable refund depends on the relevant UGC policy, the withdrawal date and the university's admission terms.
1. UGC Fee Refund Policy
| 15 days or more before the last admission date | 100% refund of fees paid, subject to applicable rules |
|---|---|
| Less than 15 days before the last admission date | 90% refund of fees paid, subject to applicable rules |
| Within 15 days after the last admission date | 80% refund of fees paid, subject to applicable rules |
| 16–30 days after the last admission date | 50% refund of fees paid, subject to applicable rules |
| More than 30 days after the last admission date | No refund, where applicable under the policy |
| Admission / Registration Fee | Subject to the applicable UGC policy and permitted deductions |
The table is a general summary and should not be treated as a
substitute for the official policy. Please verify the applicable
refund percentages, deadlines and deductions against the official
document and the university's rules.
Official document: View UGC Fee Refund Policy PDF
Official document: View UGC Fee Refund Policy PDF
2. Are Online Degrees Equivalent to Offline Degrees?
Regulation 22 of the UGC (Open and Distance Learning Programmes and Online Programmes) Regulations, 2020, addresses the equivalence of recognised qualifications awarded through eligible online and Open and Distance Learning (ODL) programmes with their corresponding conventional-mode qualifications.
Equivalence is subject to the institution and programme meeting the applicable UGC requirements. Students should verify approval for their specific programme and academic session before taking admission.
Important: Students should confirm the applicable
rules and programme recognition using official sources.
Visit the University Grants Commission website
for official notices and information.
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Let’s clear up some doubts
What is VGU Online BBA in Digital Marketing?
VGU Online BBA in Digital Marketing is an undergraduate business programme offered by Vivekananda Global University (VGU) that focuses on digital marketing strategies, online advertising, social media marketing, search engine optimisation (SEO), and business management.
What is the duration of VGU Online BBA in Digital Marketing?
The programme duration depends on the university's approved curriculum and academic structure. Students should check the latest official admission details for the current duration and semester pattern.
What is the eligibility criteria for VGU Online BBA in Digital Marketing?
Candidates generally need to have completed Class 12 or an equivalent qualification from a recognised board. Applicants should confirm the specific eligibility requirements with VGU before applying.
What is the fee for VGU Online BBA in Digital Marketing?
The programme fee depends on the university's current fee structure and available payment options. Students should verify the latest tuition fees and additional charges before taking admission.
What subjects are covered in VGU Online BBA in Digital Marketing?
The curriculum may include digital marketing fundamentals, social media marketing, search engine optimisation, online advertising, content marketing, marketing analytics, and business management. Students should consult the official syllabus for the confirmed subjects.
Is VGU Online BBA in Digital Marketing suitable for beginners?
Yes, the programme can be suitable for students who want to start a career in digital marketing after Class 12. It can help develop foundational knowledge of marketing, online platforms, consumer behaviour, and digital business strategies.
Is VGU Online BBA in Digital Marketing recognised by UGC?
Students should verify the current UGC-DEB recognition and approval status for the specific online BBA programme and academic session before enrolling.
What is the admission process for VGU Online BBA in Digital Marketing?
The admission process generally involves checking eligibility, completing the online application form, submitting the required academic documents, and paying the applicable fees according to the university's instructions.
What career opportunities are available after completing VGU Online BBA in Digital Marketing?
Graduates may explore entry-level opportunities as digital marketing executives, SEO executives, social media executives, content marketing associates, performance marketing assistants, and online advertising coordinators. Career opportunities depend on practical skills, experience, and relevant certifications.
Can I pursue an MBA after completing VGU Online BBA in Digital Marketing?
Yes, graduates can pursue an MBA after completing their BBA, subject to the eligibility requirements of the chosen institution. An MBA in Marketing or Digital Marketing can help develop advanced business and marketing management skills.