01
FOUNDATION
Semester I
- Managerial Economics
- Quantitative Methods for Management
- Accounting for Managers
- Legal Aspects of Business
- Management Concepts & Organisational Behaviour
- Business Environment
- Business Communication
CareerHike Course Guide
VGU Online MBA in Marketing Management
The MBA core plus 6 marketing courses - consumer behaviour, services marketing, integrated marketing comms, and more.
LevelPG ModeOnline Duration2 years Fees₹1,50,000
★★★★★
4.6/5
109 university reviewsFree expert guidance
Plan your VGU Online MBA in Marketing Management admission
Get help with eligibility, university selection, fees, EMI options and application steps.
Course Overview
VGU Online MBA in Marketing ManagementCourse Overview
EligibilityAny bachelor's degree, any discipline, from any recognised university
The Online MBA in Marketing Management from Vivekananda Global University (VGU) is a two-year postgraduate program designed for learners who want to build expertise in marketing strategy, consumer behaviour, brand management, sales, market research and customer engagement.
The program combines core management subjects with marketing specialization courses to help students understand customer needs, develop marketing campaigns, strengthen brand awareness and make data-informed business decisions. The online format is designed to support students and working professionals who want to pursue a postgraduate degree while managing other commitments.
PROGRAM DURATION
2 Years
Postgraduate degree (MBA)
PROGRAM STRUCTURE
4 Semesters
MBA core + marketing courses
PROGRAM MODE
Online Learning
Study remotely
Specialization Focus
VGU's program page describes the degree as an MBA core curriculum combined with six marketing courses. The specialization focuses on areas such as:
✓
Consumer Behaviour
Understand customer motivation, preferences and purchasing decisions.
✓
Services Marketing
Learn service design, customer experience, service quality and pricing.
✓
Integrated Marketing Communications
Plan advertising, promotional campaigns, brand messaging and media.
✓
Sales & Distribution
Explore sales planning, distribution channels and customer relationship development.
✓
Marketing Analytics
Measure campaign performance and use data to support marketing decisions.
✓
Digital & Social Media Marketing
Understand online campaigns, social platforms, digital engagement and content planning.
Learn While You Work
The online format lets learners follow a semester-based academic structure while balancing work, family or other responsibilities. Students should confirm the current curriculum, eligibility and fee details with the university before enrolment.
CAREER-FOCUSED LEARNING
Connect management knowledge with practical marketing skills
Learning marketing strategy, consumer research, brand building, sales planning and campaign analytics can help students prepare for roles in marketing, brand management, market research, sales and digital marketing.
Career Opportunities After an MBA in Marketing
After completing the program, graduates may explore roles across marketing, advertising, brand strategy, sales and market research. The roles available to each graduate will depend on their skills, experience, employer requirements and any additional qualifications they pursue.
Marketing Manager
Market Research Analyst
Brand Executive
Digital Marketing Executive
Marketing Analyst
Area Sales Manager
Marketing Communications Executive
Social Media Marketing Executive
Career roles are illustrative possibilities, not guaranteed outcomes. Review the latest official VGU program page for current curriculum, admission eligibility, fees and other program-specific terms.
INCLUDED WITH EVERY PROGRAM · CHOOSE ONE PLATFORM, SIX MONTHS
Zero extra cost
©
Coursera Premium
10,000+ courses from Google, IBM, Meta & top universities
OR
LinkedIn Learning
Expert-led courses in business, tech & creative skills
One platform or the other, your choice, activated once and valid for six months.
SKILLS YOU'LL BUILD
Skills
PROGRAM FOCUS
Marketing-Focused
2 Years PG Degree · 4 Semesters
CORE COMPETENCIES BUILT
- Marketing strategy
- Segmentation & targeting
- Positioning
- Marketing planning
- Consumer behaviour
- Brand management
- Promotional strategy
- Market research
- Competitor analysis
- Digital marketing
- Sales management
- Distribution channels
- Marketing analytics
- Campaign performance
- Presentations & negotiation
- Leadership & teamwork
- Strategic thinking
TOOLS NAMED ON THE PROGRAM PAGE
- Advanced Excel
- Google Ads
- Google Analytics
- Hootsuite
- Mailchimp
- Power BI
- Tableau
The tools covered in practice may depend on the specific course and learning activities. Confirm them in the latest official syllabus.
Skills and tools listed are indicative of the program topics shown. Refer to the latest official university curriculum for confirmed subjects and software.
BEFORE YOU READ FURTHER
Who can apply?
Candidates with a bachelor's degree from a UGC-recognised university can explore the VGU Online MBA in Marketing Management. VGU's program page states that applicants from different academic backgrounds can apply and that no entrance examination is required.
BUILT FOR YOU IF YOU:
- You are a graduate from BBA, B.Com, BA, B.Sc., BCA or another recognised bachelor's degree program
- You are a fresh graduate interested in marketing, sales or brand management
- You are a working professional seeking career advancement or a move into marketing
- You are a sales professional who wants to build marketing strategy and management skills
- You are an entrepreneur or business owner who wants to improve branding and customer acquisition
- You are interested in market research, communications and customer experience
- You want an online postgraduate degree alongside work or other commitments
- You want to build data-informed marketing and decision-making skills
Basic eligibility: A bachelor's degree from a UGC-recognised university. Confirm the current eligibility conditions, minimum marks and document requirements with VGU before enrolling.
CAREER OPPORTUNITIES
Job Roles
Explore potential career paths after completing the VGU Online MBA in Marketing Management.
After completing the program, graduates may explore roles across marketing, advertising, brand strategy, sales and market research. Career opportunities depend on individual skills, practical experience, qualifications and employer requirements.
Industries to Explore
Marketing skills are relevant to many industries. The sectors below are examples of where marketing, sales and brand roles exist, not confirmed VGU placement partners.
Retail
Technology
Education
Healthcare
Financial Services
Advertising & Media
Market Research
Popular Job Roles After MBA in Marketing
Explore roles related to marketing, brand strategy, sales and market research. Responsibilities and eligibility criteria vary by employer and position.
| Job Role | Key Work Area |
|---|---|
Marketing Manager
Develop marketing strategies and oversee campaigns
| Marketing Strategy |
Market Research Analyst
Analyse customer preferences, competitors and market trends
| Market Research |
Brand Executive
Build brand awareness and coordinate promotional activities
| Brand Management |
Digital Marketing Executive
Manage online marketing campaigns and digital channels
| Digital Marketing |
Marketing Analyst
Measure campaign performance and analyse marketing data
| Marketing Analytics |
Sales Executive
Generate leads, manage clients and achieve sales targets
| Sales |
Area Sales Manager
Coordinate sales teams, territories and distribution
| Sales & Distribution |
Marketing Communications Executive
Coordinate advertising, messaging and promotional campaigns
| Communications |
Services Marketing Executive
Improve service promotion and customer experience
| Services Marketing |
Social Media Marketing Executive
Plan social content and monitor engagement
| Social Media |
Career disclaimer: VGU lists career pathways including Market Research Analyst, Brand Executive, Communications Manager, Services Marketing Executive, Sales Executive and Digital Marketing Executive. These are potential career options, not guaranteed placements.
PROGRAM STRUCTURE
Syllabus/Curriculum
The Online MBA curriculum combines general management subjects with marketing specialization electives over four semesters. Subject allocation and elective availability may vary by syllabus version, so consult the latest official MBA curriculum before enrolling.
4 Semesters
Two-year postgraduate study plan
MBA Core Curriculum
General management foundations
Marketing Electives
Six marketing specialization courses
Semester-wise Subjects
Explore the management and marketing subjects covered across the program.
02
CORE MANAGEMENT
Semester II
- Human Resource Management
- Financial Management
- Marketing Management
- Research Methodology
- Management Information System
- International Business Management
- Operations-related Management Subjects
- Digital Marketing / Innovation & Design Thinking
03
SPECIALIZATION
Semester III
- Core Management Subjects
- Consumer Behaviour
- Marketing of Services
- Integrated Marketing Communication
- Sales Distribution & Logistics Management
04
APPLICATION
Semester IV
- Research Project
- Corporate Readiness
- Indian Knowledge System
- Marketing Analytics
- Digital & Social Media Marketing
Apply marketing and management concepts through a research project.
Curriculum note: The university's current MBA curriculum lists the marketing electives above. Subject allocation and elective availability may vary by syllabus version, so consult the latest official VGU Online MBA curriculum before enrolling.
WHY MARKETING MANAGEMENT
Why Choose Marketing Management?
Marketing Management is a useful specialization for students who want to understand customers, develop brand strategies and help businesses grow.
Career Flexibility
Marketing skills are relevant to many industries, including retail, technology, education, healthcare and financial services.
Digital Business Exposure
Understand online promotion, customer engagement and campaign performance across digital channels.
Brand-Building Skills
Learn how businesses position products and services in competitive markets.
Customer-Focused Learning
Develop knowledge of customer behaviour and market research to understand what customers need and value.
Analytical Decision-Making
Use marketing data to assess performance and improve campaigns.
Entrepreneurial Benefits
Apply marketing techniques to promote your own products or business.
Flexible Study
Online learning can help you balance your education with professional and personal responsibilities.
LEARNING MODEL
Learning Module
The program's learning can be understood through these broad modules, moving from marketing fundamentals to analytics and digital marketing.
PROGRAM FORMAT
Online learning
Online learning materials and scheduled classes on VGU's learning platform.
PROGRAM STRUCTURE
2 years · 4 semesters
MBA core subjects combined with marketing specialization courses.
FOCUS AREAS
7 learning modules
From marketing fundamentals to digital and social media marketing.
Marketing Fundamentals
Marketing principles, segmentation, targeting, positioning and strategic planning.
Consumer Behaviour
Customer motivation, purchasing decisions and consumer research.
Services Marketing
Service design, customer experience, service quality and pricing.
Integrated Marketing Communication
Advertising, promotional campaigns, brand messaging and media planning.
Sales, Distribution and Logistics
Sales planning, distribution channels and customer relationship management.
Marketing Analytics
Campaign measurement, performance dashboards and data-driven marketing decisions.
Digital and Social Media Marketing
Online campaigns, social platforms, digital engagement and content planning.
Note: These headings explain the program's focus areas. The university's formal syllabus remains the authority for course names and assessment requirements.
Examination Pattern
The program follows a semester-based academic structure supported by VGU's online learning platform, with coursework and semester examinations under university rules.
Core management Semester I–II
Marketing specialization Semester III–IV
Examinations are held each semester. The exact examination mode, assessment weightage, passing criteria and exam timetable should be confirmed with VGU.
Online classes
Online learning materials and scheduled classes on the university's learning platform.
Assignments
Assignments and other prescribed coursework, along with academic participation as applicable.
Every semester
Semester examinations are conducted under university rules.
₹1,500
Per semester for Indian students, separate from the listed semester tuition fee.
Before the exam
Review course materials, complete prescribed coursework and follow the examination instructions shared by the university.
Confirm with VGU
Check the current examination mode, assessment weightage, passing criteria and exam timetable with the university.
Approvals
VGU's official online MBA page describes its online degrees as UGC-entitled and the university as NAAC A+ accredited.
ACCREDITATIONS & APPROVALS
UGC-entitled online degrees
NAAC A+ accredited university
AICTE-approved programs, as advertised by VGU
Verify the approval for your admission session
USEFUL VERIFICATION LINKS
Important: The website also advertises AICTE-approved programs. Verify the specific approval applicable to your chosen online MBA and admission session using official university disclosures and the relevant regulator's records.
Fee Structure
VGU's published fee information for the Online MBA in Marketing lists the following charges for Indian nationals, with flexible payment options.
ⓘ TOTAL PROGRAM FEE (LIST PRICE)
₹1,50,000
Indian nationals · 2 years
ADVERTISED EMI FROM
₹6,250/month
Per semester
₹37,500 Indian nationals₹1,50,000 total across 4 semesters
Per year
₹67,500 Indian nationals₹1,35,000 total across 2 years
One-time payment
₹1,27,500 Indian nationals₹22,500 less than the list price
Registration fee: ₹1,000, non-refundable.
Examination fee: ₹1,500 per semester, separate from the semester tuition fee.
Advertised EMI: From ₹6,250 per month, subject to the university's terms.
Concessions: The advertised 10% annual and 15% one-time concessions are subject to the university's terms.
Important: Confirm the final payable amount, payment schedule and any additional charges with the admissions team before paying.
Placement Assistance
VGU advertises career support services designed to help learners prepare for employment opportunities in marketing, brand management, market research, sales, marketing analytics and digital marketing.
Resume writing workshops
Resume-writing workshops and CV reviews to present your education, experience and skills clearly.
Interview preparation
Interview preparation and structured mock interviews to help you practise for real selection rounds.
Soft skills training
Soft-skills, communication and presentation training for professional interactions.
Internships and placement drives
Opportunities to participate in internships and placement drives, subject to eligibility and availability.
Six-month premium learning access
Six months of access to either Coursera Premium or LinkedIn Learning Premium.
Three free certificates
Certificates in Communication, Personality Development and AI Skills, as advertised by VGU.
Premium learning access is subject to the applicable platform and program terms. Confirm the available subscription option with the university.
Important: Placement assistance does not guarantee employment, an internship or a particular salary. Outcomes depend on individual skills, experience, qualifications and available opportunities.
YOUR JOURNEY STARTS HERE
Admission Process
Seven simple online steps to begin your VGU Online MBA in Marketing journey. VGU advertises an admission process without an entrance examination.
01
Visit the Website
Open the VGU Online MBA Marketing page to start your application.
Online
02
Complete the Application
Enter your personal, educational and contact information.
Application form
03
Upload Documents
Submit the required academic certificates and identity proof.
Clear scans
04
Complete Verification
The university reviews your application and documents.
As per verification
05
Pay the Applicable Fees
Select an available payment option and complete the fee payment.
After verification
06
Receive Confirmation
Follow the instructions for enrolment and LMS access.
Enrolment
07
Begin Learning
Access the learning platform and follow the academic calendar.
As per academic calendarConfirm current eligibility requirements and admission dates directly with the university.
ADMISSION CHECKLIST
Required Documents
Keep these documents ready for your application. Upload clear scans and make sure your name and academic details match across your application and certificates.
Class 10 Marksheet & Passing Certificate
Clear scanned copy
Class 12 Marksheet & Passing Certificate
Clear scanned copy
Bachelor's Degree Certificate
Degree certificate or provisional certificate
Bachelor's Degree Marksheets
Marksheets for your undergraduate program
Government Photo ID
Aadhaar, PAN, Passport or Driving Licence
Passport-Size Photograph
Recent photograph
Category Certificate
IF APPLICABLEOnly if claiming reservation
Additional Documents
IF REQUESTEDAny other documents requested by the university
STUDENT GUIDELINES
UGC Refund Policy
VGU's published online-program cancellation policy lists the refund schedule below. The university's policy refers to batch closure, and the applicable UGC requirements and university refund rules should be verified before enrolment.
1. VGU Cancellation & Refund Schedule
| 15 days or more before batch closure | 100% refund, as listed in VGU policy |
|---|---|
| Less than 15 days before batch closure | 90% refund, as listed in VGU policy |
| Less than 15 days after batch closure | 80% refund, as listed in VGU policy |
| More than 15 days but less than 30 days after batch closure | 50% refund, as listed in VGU policy |
| More than 30 days after batch closure | Nil (no refund) |
| Registration Fee | ₹1,000, listed as non-refundable in the fee schedule |
Before applying this schedule, check the exact terms that apply to
your admission batch:
- Read the official VGU cancellation and refund policy.
- Confirm the relevant date and any processing deductions in writing.
- Submit the prescribed cancellation request and retain a copy.
- Ask the university to confirm your refund eligibility and expected processing timeline.
2. Are Online Degrees Equivalent to Offline Degrees?
Regulation 22 of the UGC (Open and Distance Learning Programmes and Online Programmes) Regulations, 2020, addresses the equivalence of recognised qualifications awarded through eligible online and Open and Distance Learning (ODL) programmes with their corresponding conventional-mode qualifications.
Equivalence is subject to the institution and programme meeting the applicable UGC requirements. Students should verify approval for their specific programme and academic session before taking admission.
Important: Students should confirm the applicable
rules and programme recognition using official sources.
Visit the University Grants Commission website
for official notices and information.
Compare Options
VGU Online MBA in Marketing ManagementUniversities Offering
Real Student Feedback
VGU Online MBA in Marketing ManagementReviews & Ratings
No reviews yet. Be the first to share your experience!
Let’s clear up some doubts
1. What is the VGU Online MBA in Marketing Management?
The VGU Online MBA in Marketing Management is a postgraduate programme designed to develop skills in marketing strategy, brand management, consumer behaviour, sales, and digital business promotion. It helps students understand customer needs and develop effective marketing strategies.
2. What is the duration of the VGU Online MBA in Marketing Management?
The programme duration is 2 years, divided into four semesters. Students can pursue the degree online while managing their professional and personal commitments.
3. What is the total fee for the VGU Online MBA in Marketing Management?
The programme fee depends on the applicable fee structure and payment plan. Students should check the official VGU Online website for the latest tuition fees, registration charges, examination fees, and available discounts before applying.
4. What is the eligibility criteria for the VGU Online MBA in Marketing Management?
Candidates must hold a bachelor's degree from a recognised university and satisfy VGU's admission requirements. Graduates from different academic backgrounds can apply, subject to the programme's eligibility criteria.
5. Is an entrance exam required for admission to the VGU Online MBA in Marketing Management?
According to VGU's published admission information, an entrance exam is not required. Applicants must complete the online application, submit the necessary documents, and complete the university's verification process.
6. What subjects are covered in the VGU Online MBA in Marketing Management?
The curriculum combines core management subjects with specialised marketing topics, which may include:
Marketing Management
Consumer Behaviour
Sales and Distribution Management
Integrated Marketing Communication
Services Marketing
Market Research
Brand Management
Strategic Management
Digital Marketing concepts
Marketing project work
The exact subjects depend on the applicable semester-wise curriculum.
7. Is the VGU Online MBA in Marketing Management suitable for working professionals?
Yes. The online learning format allows students to access study materials and recorded lectures, with live sessions where offered. This flexibility helps working professionals pursue postgraduate education alongside their jobs.
8. Is the VGU Online MBA in Marketing Management recognised?
VGU states that it offers UGC-entitled online degree programmes. Prospective students should verify the university's current UGC entitlement for the specific programme and admission session before enrolling.
9. What career opportunities are available after completing the VGU Online MBA in Marketing Management?
Graduates can explore career opportunities in marketing, sales, advertising, brand development, and customer relationship management. Potential job roles include:
Marketing Executive
Digital Marketing Executive
Brand Manager
Market Research Analyst
Sales Manager
Business Development Executive
Marketing Communications Executive
Customer Relationship Management Executive
Career opportunities depend on the student's skills, experience, and employer requirements.
10. How can students apply for the VGU Online MBA in Marketing Management?
Students can generally follow these steps:
Visit the official VGU Online website.
Complete the online application form.
Submit the required academic and identity documents.
Complete document verification.
Pay the applicable fees.
Receive admission confirmation and access to the online learning platform.