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Online DBA Doctorate in Customer Behaviour Management
Considering Online DBA Doctorate in Customer Behaviour Management? Compare the curriculum, entry requirements, schedule, total cost and provider support before making your next move.
LevelDoctorate ModeOnline Duration3–5 Years
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Course Overview
Online DBA Doctorate in Customer Behaviour ManagementCourse Overview
EligibilityMaster’s degree (minimum 55% marks) in a relevant field.
The Online DBA Doctorate in Customer Behaviour Management is a professional doctoral-level programme designed for experienced professionals, business leaders, entrepreneurs, consultants, marketing specialists, and individuals who want to develop advanced expertise in customer psychology, consumer decision-making, behavioural research, customer analytics, and strategic management.
The programme focuses on how customers make purchasing decisions, what influences their preferences, how emotions and social factors affect buying behaviour, and how businesses can use customer insights to improve marketing strategies and organisational performance.
Through advanced academic learning, research-oriented study, practical business applications, and a doctoral-level project or dissertation (as required by the awarding institution), learners can explore real-world customer behaviour challenges and develop evidence-based solutions.
Whether your goal is to become a customer strategy expert, lead a marketing department, build your own consultancy, or contribute to business research, this programme can help you strengthen your strategic thinking and professional knowledge.
Understand customers. Predict behaviour. Create better business strategies.
Skills
The Online DBA in Customer Behaviour Management helps learners develop advanced research, analytical, managerial, and strategic skills relevant to modern customer-focused organisations.
Key Skills You May Develop
- Consumer Psychology: Understand the psychological factors, emotions, attitudes, and motivations that influence customer decisions.
- Customer Decision-Making Analysis: Study how customers identify needs, evaluate alternatives, make purchases, and develop brand preferences.
- Behavioural Research: Learn research methods to investigate customer expectations, purchasing patterns, and market trends.
- Customer Segmentation: Identify different customer groups based on demographics, interests, preferences, and purchasing behaviour.
- Customer Experience Management: Understand how to improve customer interactions across digital and traditional business channels.
- Marketing Strategy Development: Create customer-oriented marketing strategies using behavioural insights.
- Customer Data Interpretation: Analyse customer feedback, surveys, buying patterns, and behavioural information.
- Brand Perception Management: Understand how customers recognise, evaluate, and connect with brands.
- Digital Consumer Behaviour: Explore how websites, social media, mobile applications, online reviews, and digital advertising influence purchasing decisions.
- Customer Relationship Management: Develop strategies to strengthen customer engagement, satisfaction, retention, and loyalty.
- Behavioural Economics: Understand how cognitive biases, decision-making shortcuts, and psychological influences affect consumer choices.
- Strategic Leadership: Apply customer insights to business planning, organisational decisions, and market development.
- Research and Academic Writing: Develop skills in literature reviews, research design, data interpretation, and scholarly communication.
- Problem-Solving and Critical Thinking: Evaluate complex customer-related business challenges and recommend practical solutions.
Who can apply?
The Online DBA Doctorate in Customer Behaviour Management may be suitable for professionals and aspiring researchers who want to explore customer psychology and develop advanced business management expertise.
Who Should Consider This Programme?
- Marketing Professionals: Individuals working in marketing, advertising, brand management, and promotional strategy who want to understand customer decision-making at an advanced level.
- Business Owners and Entrepreneurs: Entrepreneurs interested in understanding customer needs, improving product positioning, and developing customer-focused business strategies.
- Customer Experience Professionals: Professionals involved in customer satisfaction, customer engagement, service quality, and customer journey management.
- Market Research Analysts: Individuals who want to strengthen their knowledge of consumer research, market trends, and behavioural analysis.
- Sales and Business Development Professionals: Professionals who want to understand customer preferences and improve customer acquisition and retention strategies.
- Digital Marketing Professionals: Individuals interested in customer behaviour across social media, e-commerce platforms, websites, and digital campaigns.
- Senior Managers and Business Leaders: Experienced professionals who want to use customer insights for strategic decision-making and organisational growth.
- Consultants and Independent Advisors: Professionals who wish to provide customer behaviour, marketing, and business strategy consulting services.
- Academicians and Researchers: Individuals interested in advanced research into consumer psychology, customer experience, and marketing management.
General Eligibility Considerations
- A relevant postgraduate qualification, such as an MBA, master's degree in management, marketing, business administration, psychology, commerce, or a related discipline, may be required.
- Relevant professional or managerial experience may be preferred or required by the institution.
- Applicants should have an interest in business research, customer behaviour, marketing strategy, and management.
- Some institutions may conduct an eligibility assessment, interview, research proposal evaluation, or other admission screening.
Important: DBA admission requirements vary by awarding institution. Applicants should confirm the exact academic qualifications, professional experience, language requirements, and research expectations before applying.
Job Roles
Customer behaviour expertise is valuable across industries because organisations increasingly rely on customer insights to improve products, marketing campaigns, customer satisfaction, and business performance.
After completing the programme, depending on your previous qualifications, professional experience, and the recognition of the awarding institution, you may explore career opportunities such as:
| Job Role | Role Overview |
|---|---|
| 1. Customer Behaviour Strategist | Study customer preferences and behavioural patterns to recommend customer-focused business strategies. |
| 2. Consumer Insights Manager | Lead consumer research and translate customer information into useful business recommendations. |
| 3. Customer Experience Director | Develop strategies to improve customer journeys, satisfaction, and service experiences. |
| 4. Customer Relationship Management (CRM) Manager | Manage customer engagement, retention initiatives, and relationship-building strategies. |
| 5. Marketing Strategy Consultant | Advise organisations on marketing decisions using consumer research and behavioural insights. |
| 6. Brand Strategy Manager | Develop brand positioning and communication strategies based on customer perceptions and preferences. |
| 7. Market Research Director | Supervise research projects, analyse market trends, and provide strategic insights to organisations. |
| 8. Consumer Psychology Consultant | Apply knowledge of consumer motivation, perception, and decision-making to business challenges. |
| 9. Customer Analytics Manager | Interpret customer data and identify patterns that can support marketing and business decisions. |
| 10. Digital Consumer Behaviour Specialist | Study online shopping habits, website interactions, digital engagement, and customer responses to online campaigns. |
| 11. Customer Retention Manager | Develop strategies to improve customer loyalty and reduce customer loss. |
| 12. Business Development Consultant | Use customer and market insights to identify growth opportunities. |
| 13. Customer Insights Researcher | Conduct research into consumer attitudes, preferences, and purchasing decisions. |
| 14. Academic Researcher or Educator | Explore teaching and research opportunities where the qualification, institutional recognition, and applicable academic requirements permit. |
Industries Where These Skills May Be Useful
- Retail and e-commerce
- Banking and financial services
- Advertising and digital marketing
- Consumer goods and FMCG
- Hospitality and tourism
- Healthcare services
- Education and edtech
- Consulting and market research
- Technology and digital platforms
- Media and entertainment
Career opportunities are not guaranteed by programme completion. Job eligibility depends on employer requirements, relevant experience, individual skills, and the status of the awarded qualification.
Syllabus/Curriculum
The curriculum of an Online DBA in Customer Behaviour Management may combine advanced management concepts, consumer psychology, behavioural research, customer analytics, strategic marketing, and doctoral-level research.
| Online DBA in Customer Behaviour Management – Illustrative Curriculum | |
|---|---|
| Module 1: Foundations of Customer Behaviour Management | Module 2: Consumer Psychology and Decision-Making |
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| Module 3: Behavioural Economics and Customer Choices | Module 4: Customer Research and Behavioural Analysis |
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| Module 5: Customer Segmentation and Market Intelligence | Module 6: Digital Consumer Behaviour |
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| Module 7: Customer Experience and Relationship Management | Module 8: Branding and Consumer Perception |
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| Module 9: Customer Analytics and Business Intelligence | Module 10: Strategic Customer Behaviour Management |
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| Module 11: Advanced Research and Doctoral Development | Module 12: Doctoral Research Project / Dissertation |
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Note: The above is an illustrative curriculum framework. Actual subjects, credit requirements, duration, and dissertation structure must be confirmed with the awarding institution.
Why choose it ?
Customers are the foundation of every successful business. Organisations that understand customer expectations can create stronger relationships, improve their products, and make better strategic decisions. The Online DBA in Customer Behaviour Management offers an opportunity to explore these important business challenges through advanced study and research.
- 1. Develop Advanced Customer Understanding: Explore the psychological, social, emotional, and economic factors that influence customer behaviour.
- 2. Strengthen Strategic Thinking: Learn to connect customer insights with marketing decisions, business planning, and organisational objectives.
- 3. Explore Research-Based Management: Develop the ability to investigate real business problems through structured research and evidence-based analysis.
- 4. Understand Modern Consumers: Study changing customer expectations across online platforms, retail environments, and digital marketplaces.
- 5. Build Leadership Knowledge: Strengthen your understanding of customer-focused leadership, strategic management, and organisational development.
- 6. Explore Customer Analytics: Understand how customer data can support segmentation, personalisation, retention, and marketing decisions.
- 7. Improve Professional Expertise: Develop specialised knowledge that may support career progression in marketing, customer experience, consulting, and research.
- 8. Connect Theory with Business Challenges: Explore practical questions such as why customers switch brands, what builds loyalty, and how digital experiences influence purchasing decisions.
- 9. Develop Research Capabilities: Learn to formulate research questions, examine existing studies, and develop meaningful research conclusions.
- 10. Explore Entrepreneurial Opportunities: Apply customer insights to business ideas, product development, service improvement, and market positioning.
Make customer understanding your competitive advantage. Develop the knowledge to turn customer insights into meaningful business strategies.
Learning Module
The learning structure may be designed to help participants progress from foundational customer behaviour concepts to advanced research and strategic applications.
Learning Module 1: Understanding the Modern Customer
Explore how customer expectations, preferences, needs, and purchasing habits evolve. Understand the importance of customer-centric thinking in modern organisations.
Learning Module 2: Psychology Behind Purchasing Decisions
Study how emotions, motivation, perception, memory, attitudes, and social influences shape consumer choices.
Learning Module 3: Customer Behaviour Research
Learn how to develop research questions, design surveys, conduct interviews, collect information, and evaluate consumer behaviour patterns.
Learning Module 4: Customer Segmentation and Personalisation
Understand how businesses classify customer groups and develop more relevant products, services, and marketing communication.
Learning Module 5: Digital Customer Experience
Explore customer interactions across e-commerce websites, mobile applications, social networks, online marketplaces, and digital advertising channels.
Learning Module 6: Brand Trust and Customer Loyalty
Study how brand image, service quality, customer satisfaction, trust, and consistent experiences influence long-term customer relationships.
Learning Module 7: Customer Analytics and Strategic Decisions
Understand customer metrics, behavioural trends, analytical approaches, and the use of research findings in business decision-making.
Learning Module 8: Advanced Business Research
Develop an understanding of academic literature, research frameworks, research ethics, data analysis, and scholarly communication.
Learning Module 9: Doctoral Research Application
Identify a relevant customer behaviour problem, prepare a research proposal, conduct a structured investigation, and develop a doctoral research project according to institutional requirements.
Learning Outcomes
By the end of the programme, learners should be able to:
- Explain major theories and concepts of customer behaviour.
- Evaluate the psychological and social influences on consumer decisions.
- Design appropriate customer research studies.
- Interpret customer information and behavioural trends.
- Develop customer-oriented marketing and business strategies.
- Evaluate customer experience and relationship management practices.
- Conduct independent research within the approved academic framework.
Note: The availability and delivery format of learning resources, mentoring, research supervision, and live sessions depend on the institution.
Examination Pattern
The examination pattern for an Online DBA in Customer Behaviour Management depends on the academic and assessment regulations of the awarding institution. As a professional doctoral-level programme, assessment may include coursework, research assignments, academic presentations, and a substantial research project or dissertation.
Possible Assessment Components
| Assessment Component | Purpose |
|---|---|
| Research Assignments | Evaluate understanding of customer behaviour concepts and theories |
| Case Study Analysis | Examine real-world customer and marketing challenges |
| Online Assessments | Test subject knowledge, where applicable |
| Research Proposal | Assess the quality and feasibility of the proposed research |
| Presentations | Evaluate research communication and analytical skills |
| Dissertation / Research Project | Demonstrate independent and structured research |
| Viva Voce | Allow the learner to explain and defend research findings, where required |
Important Examination Considerations
- Assessment methods may include online or offline examinations, depending on institutional regulations.
- Research work may be evaluated through supervisor feedback and academic review.
- Dissertation submission requirements, research milestones, and evaluation criteria are institution-specific.
- Some institutions may require a final presentation or viva voce.
- Minimum attendance, academic performance, submission deadlines, and progression requirements must be confirmed before admission.
Purpose of assessment: The assessment structure evaluates not only theoretical understanding but also the learner's ability to investigate complex customer behaviour issues and communicate meaningful research findings.
Approvals
Before enrolling in an Online DBA Doctorate in Customer Behaviour Management, it is essential to understand the legal status, academic authority, accreditation, and recognition of the institution awarding the qualification.
Important Points to Verify Before Admission
- Institutional Legal Status: Confirm that the awarding institution is legally established and authorised to offer the qualification in its home jurisdiction.
- Degree-Awarding Authority: Verify whether the institution has the legal authority to award the specific DBA qualification.
- Institutional Accreditation: Check the institution's accreditation status with the relevant official or recognised accreditation body.
- Programme Recognition: Confirm whether the DBA programme itself is recognised, accredited, or authorised where such programme-level recognition is required.
- International Recognition: For foreign institutions, check the institution's recognition in its home country and the applicable rules for using the qualification in India or another intended country.
- Academic Standards: Review faculty credentials, research supervision arrangements, dissertation requirements, and academic assessment policies.
- Qualification Verification: Obtain written confirmation of the exact award title, awarding body, study mode, and qualification level.
Important UGC clarification for Indian applicants: A DBA (Doctor of Business Administration) is a professional doctoral qualification and should not automatically be treated as equivalent to a PhD. UGC rules do not permit the award of a PhD through fully online or distance-learning mode in India. A foreign online DBA does not automatically receive UGC recognition or Indian PhD equivalence. If you intend to use the qualification for government employment, academic recruitment, further study, immigration, or professional purposes in India, verify its acceptance with the relevant authority before enrolling.
Student Verification Checklist
- Ask for the official name and country of the awarding institution.
- Request its official accreditation and legal recognition details.
- Verify the programme's exact award title.
- Confirm the research and dissertation requirements.
- Ask whether the qualification is accepted for your intended career or academic purpose.
- Read the institution's enrolment agreement and refund policy carefully.
Verify claims: Do not rely only on marketing claims such as “internationally recognised,” “UGC approved,” or “globally accredited.” Request verifiable documentation from the awarding institution.
Fee Structure
The fee structure for an Online DBA in Customer Behaviour Management varies according to the awarding institution, programme duration, academic support, research supervision, assessment arrangements, and country of delivery.
Before applying, students should request a complete written fee breakdown to understand the total financial commitment.
Possible Fee Components
| Fee Component | Details |
|---|---|
| Application Fee | Fee charged for processing the admission application, if applicable |
| Registration Fee | Initial programme registration charges, if applicable |
| Tuition Fee | Main academic programme fee |
| Learning Resource Fee | Charges for academic materials or digital learning resources, if applicable |
| Research Supervision Fee | Charges related to dissertation or research guidance, if applicable |
| Assessment Fee | Examination, evaluation, or assessment charges, if applicable |
| Dissertation Fee | Research submission, review, or dissertation-related charges, if applicable |
| Graduation Fee | Certificate, graduation, or administrative charges, if applicable |
Payment Options to Enquire About
Full programme fee payment.
Semester-wise or module-wise payment, if offered.
Instalment facilities, subject to institutional terms.
Any applicable scholarship or fee concession.
Additional charges for resubmission, extension, or research support.
Get Complete Fee Clarity Before Admission
Ask the institution for:
- Total programme fee.
- Currency and applicable taxes.
- Payment schedule and instalment conditions.
- Refund and cancellation rules.
- Additional research and examination charges.
- Any fee changes during the programme.
Note: The exact fee should be published only after confirmation from the awarding institution. Do not assume that scholarships, discounts, instalments, or additional facilities are available unless officially confirmed.
Placement Assistance
The Online DBA in Customer Behaviour Management can help experienced professionals strengthen their understanding of customer psychology, business strategy, market research, and customer experience management.
The specialised knowledge gained through the programme may support career development in organisations where customer insights and consumer-focused strategies play an important role.
Possible Career Development Support, Where Offered
1. Career Guidance
Support in identifying suitable career pathways based on academic background, professional experience, and individual goals.
2. Resume Development
Guidance on presenting relevant management experience, research skills, and customer strategy expertise.
3. Interview Preparation
Preparation for interviews related to marketing leadership, customer experience, market research, and consulting roles.
4. Professional Development
Opportunities to strengthen leadership, communication, analytical, and strategic decision-making skills.
5. Research Portfolio Development
Guidance on presenting research findings, academic work, and relevant business projects.
6. Industry Interaction
Opportunities to participate in expert discussions, workshops, webinars, or professional networking activities, where available.
7. Entrepreneurship Guidance
Knowledge that may help learners understand customer needs and develop customer-oriented business models.
8. Career Transition Support
Guidance for professionals looking to explore new responsibilities in marketing, customer analytics, consulting, and customer strategy.
Potential Career Pathways
- Customer Behaviour Consultant
- Consumer Insights Manager
- Customer Experience Strategist
- Marketing Strategy Consultant
- Brand Management Professional
- Customer Analytics Specialist
- Market Research Professional
- Customer Relationship Management Leader
- Business Strategy Consultant
- Academic Researcher, subject to applicable eligibility requirements
Build expertise that organisations value.
Important: Placement assistance, career counselling, internships, recruitment support, and job opportunities depend on the services actually provided by the institution. Completion of the programme does not guarantee a job, promotion, salary increase, or placement.
Admission Process
The admission process for the Online DBA in Customer Behaviour Management may vary depending on the awarding institution. Applicants should review the eligibility criteria and programme details before submitting their application.
- Step 1: Explore the Programme – Understand the programme structure, research focus, study mode, duration, academic expectations, and career relevance.
- Step 2: Check Eligibility – Review the institution's academic qualification requirements, professional experience criteria, language requirements, and other admission conditions.
- Step 3: Submit the Application – Complete the official application form with accurate personal, educational, and professional details.
- Step 4: Upload Required Documents – Submit the academic certificates, identity documents, photographs, CV, and other documents requested by the institution.
- Step 5: Application Review – The admission team or academic department reviews the submitted application and supporting documents.
- Step 6: Interview or Research Assessment – Some institutions may conduct an interview, research proposal assessment, or eligibility evaluation to understand the applicant's academic interests and research readiness.
- Step 7: Receive the Admission Decision – Eligible applicants receive an official admission decision or offer letter from the institution.
- Step 8: Review the Fee and Enrolment Agreement – Carefully check the total fee, payment schedule, cancellation terms, refund policy, programme regulations, and awarding institution details.
- Step 9: Complete Registration – Pay the applicable fee through the institution's official payment channel and complete the enrolment formalities.
- Step 10: Begin Your Academic Journey – After confirmation of registration, follow the institution's instructions for learning resources, academic orientation, research planning, and programme commencement.
Take the next step towards advanced customer behaviour expertise. Review your eligibility and verify the awarding institution before completing enrolment.
Required Documents
Applicants may be required to submit the following documents during the admission process. The exact document list depends on the institution and the applicant's academic and professional background.
| Document Category | Documents Required |
|---|---|
| Academic Documents | Bachelor's degree certificate Postgraduate degree certificate, such as MBA, master's degree, or an equivalent qualification, where required All relevant academic mark sheets or transcripts Provisional degree certificate, if the final certificate has not yet been issued Academic equivalence documents, where applicable |
| Identity Documents | Government-issued identity proof Valid passport, particularly for international admissions Recent passport-size photographs Current residential address proof, if requested |
| Professional Documents | Updated Curriculum Vitae (CV) or resume Work experience certificate, if required Employment letter or professional details, where applicable Details of previous managerial, research, or business experience |
| Additional Documents | Statement of Purpose (SOP), if required Research interest statement or preliminary research proposal, where required English language proficiency proof, if applicable Application form and signed declarations Any additional documents requested by the awarding institution |
Before Submitting Your Documents
- Ensure that all certificates are clear and readable.
- Check that your name and date of birth match across documents.
- Submit authentic academic and professional records.
- Keep digital copies of all submitted documents.
- Confirm whether notarisation, attestation, or translation is required.
STUDENT GUIDELINES
UGC Refund Policy
Before taking admission to an Online DBA Doctorate in Customer Behaviour Management, students should carefully review the refund, cancellation, and withdrawal rules applicable to the awarding institution.
1. Understanding UGC Refund Rules
The UGC has issued fee-refund guidelines for applicable higher education institutions in India, including the UGC notification on refund of fees and non-retention of original certificates. However, the applicability of these guidelines depends on the institution's legal status, the programme, the admission session, and the relevant regulations or notifications in force.
A foreign university or private international provider offering an online DBA is not automatically covered by UGC fee-refund rules simply because Indian students enrol in its programme.
2. Important Points Students Should Check
| Before Admission | Read the official refund and cancellation policy before paying any application, registration, or tuition fee. |
|---|---|
| Withdrawal Period | Confirm the deadline for withdrawing from the programme and the applicable refund conditions. |
| Refund Calculation | Request a written explanation of how the refundable amount is calculated. |
| Administrative Charges | Check whether application, registration, processing, or other charges are refundable. |
| Payment Proof | Keep payment receipts, enrolment documents, emails, and official communication. |
| Refund Timeline | Confirm the expected time required for processing an eligible refund. |
| Dispute Resolution | Understand the official complaint and grievance procedure available to students. |
| International Students | Check the awarding institution's country-specific refund rules, contractual terms, and applicable consumer protection requirements. |
Student Advisory: Do not assume that every online DBA programme follows the same UGC refund policy. Ask the institution for its current written refund policy and confirm which regulations apply to your admission.
Official document: View UGC Refund Policy (PDF)
Official document: View UGC Refund Policy (PDF)
Make an informed decision: Your admission decision should be informed, transparent, and secure. Always verify the institution, qualification, fee structure, and refund terms before making a payment. Visit the UGC Official Website for official notices and information.
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How can I compare providers offering Online DBA Doctorate in Customer Behaviour Management?
The course may help you build knowledge relevant to DBA Doctorate in Customer Behaviour Management, but career results depend on your existing skills, experience, portfolio and employer expectations. Check the actual modules and practical components rather than assuming a particular job outcome.
Can beginners apply for Online DBA Doctorate in Customer Behaviour Management?
Ask for the latest syllabus, entry criteria, total fee, delivery schedule, assessment method and completion requirements. For professional training, also confirm whether an exam voucher or certificate fee is included in the advertised price.
Who is Online DBA Doctorate in Customer Behaviour Management most suitable for?
Look for a clear module list, learning outcomes, hands-on assignments and a sensible progression from foundational to advanced topics. For Online DBA Doctorate in Customer Behaviour Management, confirm that the syllabus is current and covers the areas you specifically want to learn.
What costs should I check before enrolling in Online DBA Doctorate in Customer Behaviour Management?
The document checklist varies. It may include academic records, identification, a CV, proof of experience, language scores or a portfolio, depending on the course. Follow the current application instructions for Online DBA Doctorate in Customer Behaviour Management rather than relying on a generic list.
What documents might I need for Online DBA Doctorate in Customer Behaviour Management?
Before paying for Online DBA Doctorate in Customer Behaviour Management, verify the provider, exact course name, total price, refund policy, schedule, certificate or award details and any additional costs. Keep the written confirmation and receipt for your records.
What does the learning plan for Online DBA Doctorate in Customer Behaviour Management usually cover?
Online DBA Doctorate in Customer Behaviour Management may suit learners whose goals and previous experience align with the subject. Review the expected workload and prerequisites first; the best fit depends on your background, available time and what you want to do next.
What should I ask the admissions team about Online DBA Doctorate in Customer Behaviour Management?
Entry criteria depend on the provider and course level. Check accepted qualifications, minimum marks, subject prerequisites, work experience and any language or entrance-test requirements in the latest official admission information for Online DBA Doctorate in Customer Behaviour Management.
How should I evaluate the value of Online DBA Doctorate in Customer Behaviour Management?
Compare the same details across providers: course content, faculty or trainer access, learning format, assessment, student support, recognition where relevant and full fees. Use current documentation and ask for written clarification if details conflict.
How long does Online DBA Doctorate in Customer Behaviour Management take to complete?
A career change is easier to plan when you know which skills the course actually teaches. Review the prerequisites and practical work in Online DBA Doctorate in Customer Behaviour Management, then compare them with job descriptions for the roles you are considering.
Is Online DBA Doctorate in Customer Behaviour Management a good match for someone changing careers?
Assessment may include exams, projects, assignments, practical exercises or a final evaluation, depending on the provider. Ask how Online DBA Doctorate in Customer Behaviour Management is assessed, whether attendance is compulsory and what conditions apply to completion or certification.