Amity Online MBA in Marketing and Sales Management
The Amity Online MBA in Marketing and Sales Management is a 2-year postgraduate program that provides comprehensive training in various aspects of the marketing industry, particularly focusing on sales management. This program aims to develop students into skilled professionals in this evolving sector of marketing. By integrating marketing and sales expertise, the Online MBA in Marketing and Sales Management equips individuals with a diverse skill set applicable in today’s competitive business environment.
Amity Online MBA in Marketing and Sales Management Program Overview
This 2-year Dual MBA specialization program is tailored for working professionals seeking to boost their marketing and sales skills and progress in their careers. The Online MBA in Marketing and Sales Management Program offers cutting-edge training in the latest marketing and sales techniques, strategies, and technologies, delivered by experienced faculty members and industry leaders.
The curriculum incorporates real-life case studies and practical business lessons, delivered through flexible online modules. This approach ensures students gain a realistic understanding of the latest trends, taught by industry experts. Virtual networking fosters collaboration among a diverse group of students, enhancing the learning experience with lively interactions.
This program supports career advancement by providing theoretical knowledge and fostering strategic thinking essential for leadership roles.
Here is a quick brief about the Online MBA in Marketing and Sales Management program:
| Course Particulars | Details |
| Course Name | Master of Business Administration in Marketing and Sales Management |
| Course Level | Postgraduate Level |
| Course Duration | Minimum: 2 Years
Maximum: 4 Years |
| Course Eligibility | Graduation Degree or Equivalent |
| Mode of Learning | Online and Distance |
| Average Fee | Rs. 20,000 to Rs. 40,000 per semester |
About Amity University Online
Amity University has been ranked as one of the best private universities in India by the NIRF. The Amity Online university which provides education entirely in online mode, is also a well-reputed online institution. It is known for its premium and world-class online education.
The university has been approved by UGC-DEB to offer UG, PG, and diploma-level degree courses in online mode. The online MBA program of Amity Online University has been ranked as the best in Asia by the QS Global Ranking.
The university offers online UG, PG, Certificate, and Diploma courses in the domains of Management, Information Technology, Arts & Humanities, Commerce, and Media & Journalism. There are other short-term programs as well that are trending and in demand in the industry.
The university offers complete career assistance through various services and exclusive virtual job fairs in collaboration with their 300+ hiring partners. The university also has collaborations with Ivy League universities to offer global exposure to its online learners.
The university has its own LMS to conduct classes, and examinations, and offers other immersive learning facilities. There is a facility for personalized mentorship by not just professors but also top industry leaders who assist in the portfolio building of students with the help of real-world industry projects
Also Read: 5 Things to look before selecting Online University
Online Degree Acceptance
Online degrees from government-approved universities are just as valuable as regular degrees. Top employers around the world, including those in government and private companies, accept these degrees. This means that graduates with online degrees can get the same job opportunities as those with traditional degrees. Employers trust these qualifications, allowing graduates to progress in their careers in many different areas.
Value of Online Degree
An online degree from a government-approved university is just as respected as a regular degree. This means it is equally valuable for getting a job or going for higher studies. Employers and universities accept these online degrees, giving graduates the same opportunities as those with traditional degrees. This shows that online education from accredited schools is trustworthy and legitimate.
Quality of Education
The education you get online is just as good as what you get on campus. The classes, teachers, tests, and practical parts are all held to the same high standards in both online and on-campus programs. This means you can learn just as well online as you would in a traditional classroom setting.
Why choose an Amity online MBA in marketing and sales management?
Getting an Amity online MBA in Marketing and Sales Management gives busy working professionals more freedom and a better understanding of both specialisations. Real-life case studies, industry experts, and virtual networking make up the program, which makes learning useful and interesting. It gives graduates the skills they need to do well in leadership jobs, which makes it a great way to move up in your work.
Here are some points why you should go for Online MBA in Marketing and Sales:
- Flexible Schedule: The online learning format allows you to complete the program on your schedule and at your own pace.
- Industry Expertise: You will learn from expert faculty members and industry leaders with extensive marketing and sales experience.
- Networking Opportunities: You will have the opportunity to network with fellow students and industry professionals from around the world.
- Career Advancement: The program will enhance your marketing and sales skills and prepare you for leadership roles in these fields.
Popular & Affordable Universities for Online MBA
| University | Starting Fees |
| Manipal University Online | INR 1,75,000 |
| Amrita University Online | INR 1,70,000 |
| DY Patil University Online | INR 1,69,200 |
| LPU Online | INR 1,80,000 |
| UPES Online | INR 1,50,000 |
| Chandigarh University Online | INR 1,50,000 |
| GLA University Online | INR 97,000 |
| Uttaranchal University Online | INR 82,000 |
Who Should Pursue an Online MBA in Marketing and Sales Management?
- Professionals aspiring for leadership roles in marketing and sales.
- Individuals seeking a dual specialisation to bridge the gap between marketing and sales functions.
- Those with busy schedules, benefit from the flexibility of online learning.
- Anyone aiming to gain a practical understanding through real-world case studies and industry insights.
- Individuals desiring a global learning experience with virtual networking opportunities.
- Those keen on acquiring versatile skills for strategic decision-making in contemporary business environments.
Specialization Wise Updated Fees 2024
| Specialization | Fees | Duration |
| Digital Entrepreneurship | ₹48,750/Semester | 2 Years |
| HR Analytics | ₹48,750/Semester | 2 Years |
| Data Science | ₹48,750/Semester | 2 Years |
| Business Analytics | ₹48,750/Semester | 2 Years |
| International Business | ₹48,750/Semester | 2 Years |
| Marketing & Sales | ₹48,750/Semester | 2 Years |
| General | ₹48,750/Semester | 2 Years |
| Digital Marketing | ₹48,750/Semester | 2 Years |
| International Finance | ₹62,500/Semester | 2 Years |
| International Finance with ACCA | ₹62,500/Semester | 2 Years |
When should I do an Online MBA in Marketing and Sales Management?
When you should pursue an Online MBA in Marketing and Sales Management depends on your goals. But, it is a good idea for people wanting to advance in their careers or take on more challenging tasks. The online approach is flexible enough to work with different schedules, so it’s best to do it when your work routine allows for focused learning. No matter what stage of your job you’re in—early to build a strong base or later to improve your strategic skills—the program can be adjusted to fit your needs.
Key Highlights of Online MBA in Marketing and Sales Management
- The Online MBA in Marketing and Sales Management is a 2-year postgraduate program subdivided into 4 semesters of 6 months each.
- Those interested in the management in marketing and sales program must have completed their graduation from a university with UGC recognition.
- The Online MBA in Marketing and Sales Management stands out because it offers a unique dual specialisation. Its combined program gives students a full set of skills in both marketing and sales.
- The program ensures that graduates are ready to handle the complicated world of modern business, where marketing and sales must work together seamlessly for success.
- To meet the needs of working people, the program offers the most flexibility possible by being offered online.
- The program is designed for people with busy lives and lets students access their work whenever convenient. This adaptability works with different schedules and lets workers immediately use what they’ve learned in their jobs, making the learning process more useful and applicable in the real world.
- The course is intended for students who wish to succeed and advance their careers in sales and marketing.
- Almost all industries, including those in the IT, commercial, healthcare, and automotive sectors, require the services of marketing professionals to promote their brands and increase dealer and consumer interaction.
- The MBA in Marketing and Sales Management program costs, on average, between Rs. 20,000 and Rs. 40,000 per semester.
- Self-learning resources and readily available course deliverables make it simple for students to learn at their own time and comfort level.
- The university’s LMS Learning Management System (LMS) allows access to all course deliverables simultaneously.
Online MBA in Marketing and Sales Management Syllabus
The Online MBA in Marketing and Sales Management program will equip you with a solid marketing and sales management foundation. The curriculum includes core business courses and specialised marketing and sales courses. Here is the list of core subjects that one gets to study during the course duration:
| Core Subjects of Marketing and Sales Management | |
| Financial Accounting | Consumer Behavior |
| Managerial Accounting | Marketing Management |
| Business Strategy and Policy | Brand Management |
| Organisational Behavior | Integrated Marketing Communications |
| Operations Management | Sales Management |
| Business Law | Digital Marketing |
| Ethics and Social Responsibility | Customer Relationship Management |
Online MBA in Marketing and Sales Management Eligibility Requirements
To apply for the Online MBA in Marketing and Sales Management program, you must meet the following requirements:
- Graduation or equivalent.
- A bachelor’s degree must be completed from a recognised university.
- A bachelor’s can be earned from any discipline as the program requires no specific stream.
- Working professionals are also encouraged to apply for the marketing and sales management program.
Duration of the Online MBA in Marketing and Sales Management
The duration for the marketing and sales management program is around 2 years. This 2-year duration is subdivided into 4 semesters of 6 months each. As the MBA in marketing and sales management is offered online, one gets the additional benefit of completing the program for an extended duration of 4 years.
Skills Required for Online MBA in Marketing and Sales Management
- You must be able to look at market trends, customer behaviour, and sales data to make smart choices about marketing and sales strategies.
- You need to be able to talk and write clearly to work with others, talk to clients, and give convincing speeches in marketing and sales.
- You must be able to make and carry out plans that connect marketing efforts with sales goals so that the business grows and succeeds.
- You must be able to change with the times and adjust to new technologies, customer tastes, and market conditions.
- You need to negotiate well to make sales, partner deals, and group projects work well in the marketing and sales fields.
Is an Entrance Exam Conducted For an Online MBA in Marketing and Sales Management?
Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below:
| CAT (Common Admission Test) | KMAT (Karnataka Management Aptitude Test) |
| TANCET (Tamil Nadu Common Entrance Test) | SNAP (Symbiosis National Aptitude Test) |
| CMAT (Common Management Admission Test) | MAT (Management Aptitude Test) |
| XAT (Xavier Aptitude Test) | NMAT (NMIMS Management Aptitude Test) |
| PGCET (Postgraduate Common Entrance Test) | ATMA (AIMS Test for Management Admission) |
| GMAT (Graduate Management Admission Test) | MAH CET (Maharashtra Common Entrance Test) |
Note: Some universities offering online MBA can also ask for a good score in the abovementioned exams. So, check the eligibility requirements of your university carefully.
Recommended Books
Below is a list of the popular books used in the online MBA in Marketing and Sales Management curriculum.
| Category | Book Title | Author | Publication Year |
| Marketing Strategy | “Blue Ocean Strategy” | W. Chan Kim, Renée Mauborgne | 2005 |
| Sales Techniques | “To Sell Is Human” | Daniel H. Pink | 2012 |
| Consumer Behavior | “Influence: The Psychology of Persuasion” | Robert B. Cialdini | 1984 |
| Strategic Management | “Good Strategy Bad Strategy” | Richard Rumelt | 2011 |
| Digital Marketing | “Digital Marketing for Dummies” | Ryan Deiss, Russ Henneberry | 2020 |
| Data Analytics in Sales | “Sales Growth: Five Proven Strategies” | McKinsey & Company | 2016 |
Online MBA in Marketing and Sales Management Admission Procedure
The online MBA admission procedure at Amity Online University is quite easy that students can fill or confirm their application in some minutes just by filling in their personal details in some steps.
Step 1 (Basic Details)
Here in this stage, a student needs to fill in their basic details such as:
| 1. Name | 2. Phone number | 3. DOB |
| 4. Residential address | 5. Mother’s name | 6. Father’s name |
| 7. Gender | 8. Email | 9. Preferred Program/course |
| 10. Citizenship, etc. | – | – |
Step 2 (Employment Details)
If a student or candidate is already working somewhere, then at this stage of the application form they need to notify of their work experience, company name, the salary they offered, achievements, and much more related to their employment id or details.
Step 3 (Upload Documents)
This is the last step of filling your whole application form, students need to upload their respective documents in a prescribe format as mentioned on the website page of application form as,
- ID proof (Aadhar card, Voter ID, Pan Card, etc)
- 10+2 Marksheet, Provisional Certificate, Migration Certificate, etc.
- Graduation degree for MBA or other Postgraduate course/ program.
Why Opt for an Education Loan for an Online MBA in Marketing and Sales Management?
Aspiring students can get financial help to complete their Online MBA in Marketing and Sales Management MBA. Scholarships, loans, and flexible payment plans like no-cost EMI plans are all meant to make college more affordable so qualified people can get a good education without worrying about finances. These ways to get help show that the school is serious about promoting diversity and making education available to many talented workers.
Is an Online MBA in Marketing and Sales Management Worth It?
People who are serious about their careers should get an online MBA in marketing and sales management. This Dual MBA specialisation program allows students to specialise in two areas and gives working workers a lot of freedom. Using real-life case studies and business ideas ensures the knowledge is useful and prepares graduates for leadership positions.
The program’s focus on strategic thought and adaptability and the wide range of skills learned make it suitable for today’s work settings. The affordable INR 1.5 lakh to 2 lakh tuition fees and the possibility of getting financial aid make this MBA available to many people. Overall, the program’s focus on holistic development and its low cost and global networking chances make it a solid investment that will prepare grads to do well in the tough sales and marketing management fields.
Job Opportunities After Online MBA in Marketing and Sales Management
Upon completion of the Online MBA in Marketing and Sales Management program, you will be well-equipped to pursue various marketing and sales management roles, such as
| Marketing Manager | Advertising Manager |
| Sales Manager | Digital Marketing Manager |
| Brand Manager | Customer Relationship Manager |
Amity University Online Placement Partners
